Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media

Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media

分享

作者: Lieb , Rebecca

出版社: Que

出版时间: 2011-10

ISBN: 9780789748379

定价: 190.00

页数: 217页

分类: 外文古旧书>英文书>经济

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you\'ll need. Lieb guides you through planning what you\'ll say online, how and where you\'ll say it, how often you\'ll communicate, and how you\'ll measure your effectiveness. She offers practical guidance for \"listening\" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You\'ll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and of course, your website. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels making sure you don\'t run out of things to say making your content \"findable\" promoting two-way dialogue. Using her techniques, you can market far more effectively and personally build loyalty as you inform and entertain customers and reduce or even eliminate advertising costs. Think about it: why buy media when, today, you are the media?, []
内容简介:
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you\'ll need. Lieb guides you through planning what you\'ll say online, how and where you\'ll say it, how often you\'ll communicate, and how you\'ll measure your effectiveness. She offers practical guidance for \"listening\" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You\'ll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and of course, your website. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels making sure you don\'t run out of things to say making your content \"findable\" promoting two-way dialogue. Using her techniques, you can market far more effectively and personally build loyalty as you inform and entertain customers and reduce or even eliminate advertising costs. Think about it: why buy media when, today, you are the media?,
目录:
[]

查看详情

相关分类

Literature&Fiction文学与虚构 ScienceFiction&Fantasy科幻与玄幻 Romance浪漫小说 Mystery&Thrillers神秘与惊悚 Teens青少年读物 Biographies&Memoirs传记与自传 Comics&GraphicNovels动漫与绘画小说 ELT英语学习 Reference参考书 StandardTest标准考试 Business&Investing商业与投资 Self-Help励志自助

6

Que Biz-Tech: Content Marketing : Think Like a Publisher - How to Use Content to Market Online and in Social Media (Paperback)

九品

飞阳书店

江苏省淮安市

平均发货16小时成功完成率97.17%

￥50.00

券

100减20

立即购买加入购物车不属于本条目