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The Economic Naturalist：Why Economics Explains Almost Everything

The Economic Naturalist：Why Economics Explains Almost Everything

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作者: Robert H. Frank （罗伯特·H·弗兰克）著

出版社: Oversea Publishing House

出版时间: 2008-04

版次: 1

ISBN: 9780753513385

定价: 80.00

装帧: 平装

开本: 32开

纸张: 胶版纸

页数: 256页

正文语种: 英语

分类: 外文古旧书>英文书>经济

52人买过

Thisbookhelpsyoudiscoverthesecretsbehindhundredsofeverydayenigmas.Whyistherealightinyourfridgebutnotinyourfreezer?Whydo24-hourshopsbotherhavinglocksontheirdoors?WhydidKamikazepilotswearhelmets?Theanswerissimple:economics.Economicsdoesn'tjusthappeninclassroomsorinternationalbanks.Itiseverywhereandinfluenceseverythingwedoandsee,fromthecinemascreentothestreets.Itcanevenexplainsomeoflife'smostintriguingenigmas.Foryears,economistRobertFrankhasbeenencouraginghisstudentstouseeconomicstoexplainthestrangesituationstheyencounterineverydaylife,frompeculiarproductdesigntothevagariesofsexappeal.Nowhesharesthemostintriguing--andbizarre--questionsandtheeconomicprinciplesthatanswerthemtorevealwhymanyofthemostpuzzlingpartsofeverydaylifeactuallymakeperfect(economic)sense. RobertH.FrankistheHenriettaLouisJohnsonProfessorofManagementandProfessorofEconomicsatCornellUniversity'sJohnsonGraduateSchoolofManagement.HispreviousbooksincludeTheWinner-Takes-AllSociety(withPhilipCook),LuxuryFeverandPrinciplesofEconomics(withBenBernanke).Frank'smanyawardsincludetheAppleDistinguishedTeachingAwardandtheLeontiefPrizeforAdvancingtheFrontiersofEconomicThought.
内容简介:
Thisbookhelpsyoudiscoverthesecretsbehindhundredsofeverydayenigmas.Whyistherealightinyourfridgebutnotinyourfreezer?Whydo24-hourshopsbotherhavinglocksontheirdoors?WhydidKamikazepilotswearhelmets?Theanswerissimple:economics.Economicsdoesn'tjusthappeninclassroomsorinternationalbanks.Itiseverywhereandinfluenceseverythingwedoandsee,fromthecinemascreentothestreets.Itcanevenexplainsomeoflife'smostintriguingenigmas.Foryears,economistRobertFrankhasbeenencouraginghisstudentstouseeconomicstoexplainthestrangesituationstheyencounterineverydaylife,frompeculiarproductdesigntothevagariesofsexappeal.Nowhesharesthemostintriguing--andbizarre--questionsandtheeconomicprinciplesthatanswerthemtorevealwhymanyofthemostpuzzlingpartsofeverydaylifeactuallymakeperfect(economic)sense.
作者简介:
RobertH.FrankistheHenriettaLouisJohnsonProfessorofManagementandProfessorofEconomicsatCornellUniversity'sJohnsonGraduateSchoolofManagement.HispreviousbooksincludeTheWinner-Takes-AllSociety(withPhilipCook),LuxuryFeverandPrinciplesofEconomics(withBenBernanke).Frank'smanyawardsincludetheAppleDistinguishedTeachingAwardandtheLeontiefPrizeforAdvancingtheFrontiersofEconomicThought.

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