BUSINESS COMMUNICATION：Business Communication

作者: Harvard Business School Press （哈佛商学院出版社）著

出版社: Harvard Business Press

出版时间: 2003-06

版次: 1

ISBN: 9781591391135

定价: 170.00

装帧: 精装

开本: 其他

纸张: 胶版纸

页数: 176页

正文语种: 英语

丛书: Harvard Business Essentials

分类: 外文古旧书>英文书>管理

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With advice and tools for improving a wide array of communication skills--from delivering an effective presentation to drafting proposals to the effective use of e-mail--Business Communication helps managers deliver information effectively.
Harvard Business Press is the book-specific division of Harvard Business School Publishing, owned by the Harvard Business School, based in Boston, MA.

The Press publishes general interest books in addition to business books. Its bestsellers Blue Ocean Strategy and The First 90 Days are widely read in management circles.

HBSP also publishes business cases which are widely known HBS cases. These cases are used by business schools across the globe for business education.

HB Press books are frequently reviewed and discussed in such publications as the New York Times, The Economist, and the Financial Times. Introduction

1 Good Writing

  It Begins with Principles

    Have a Clear Purpose

    Be Audience Focused

    State Your Key Message Clearly

    Stay on Topic

    Observe Economy of Words

    Use Simple Sentences

    Consider Your "Delivery Strategy

    Summing Up

2 Start-Up Strategies

  Your Launch Point

    Questioning Method

    Traditional Outline Method

    Brainstorm Outline Method

    Free Writing Method

    Scoping Your Project

    Summing Up

3 The First Draft

  Getting It Down

    Get It Down First

    Build on Strong Paragraphs

    Create Transitions

    Use Design Elements to Lighten the Reader's Load

    Summing Up

4 Getting It Right

  The Editing Craft

    Editing for Content

    Editing for Style

    Tighten and Sharpen Those Sentences

    Editing for Accuracy

    Summing Up

5 Everyday Writing

  Memos, Letters, and E-mail

    Writing Effective Memos

    Business Letters That Do the }ob

    Making the Most of E-mail

    Summing Up

6 Presentations

  Timeless Principles

    Presentations: The Greek Way

    Four Rhetorical Devices

    Three Learning Styles

    Aim for the Head and the Heart

    Summing Up

7 Backstage

  Preparing Your Presentation

    Step 1: Define Your Objective

    Step 2: Understand the Audience

    Step 3: Decide What to Say

    Step 4: Get Organized

    Step 5: Develop Effective Visuals

    Step 6: Rehearse

    Summing Up

8 Show Time

  Making an Effective Delivery

    Speaking Effectively

    Projecting a Positive Image

    Keeping the Audience Engaged

    Handling Questions

    Making Group Presentations

    Dealing with Stage Fright

    Evaluating Your Presentation

    Summing Up

9 Dialogue

  The Ultimate Communication

    Understanding the Other Person

    Seeing Yourself (or Your Company) from the

    Other Person's Perspective

    Creating Dialogue

    Summing Up

Appendix A Useful Implementation Tools

Appendix B Writing the Perfect Job Application Cover Letter

Appendix C Cornmonsense Rules for Presentation Visuals

Notes

Glossary

For Further Reading

Index

About the Subject Adviser

About the Writer
内容简介:
With advice and tools for improving a wide array of communication skills--from delivering an effective presentation to drafting proposals to the effective use of e-mail--Business Communication helps managers deliver information effectively.
作者简介:
Harvard Business Press is the book-specific division of Harvard Business School Publishing, owned by the Harvard Business School, based in Boston, MA.

The Press publishes general interest books in addition to business books. Its bestsellers Blue Ocean Strategy and The First 90 Days are widely read in management circles.

HBSP also publishes business cases which are widely known HBS cases. These cases are used by business schools across the globe for business education.

HB Press books are frequently reviewed and discussed in such publications as the New York Times, The Economist, and the Financial Times.
目录:
Introduction

1 Good Writing

  It Begins with Principles

    Have a Clear Purpose

    Be Audience Focused

    State Your Key Message Clearly

    Stay on Topic

    Observe Economy of Words

    Use Simple Sentences

    Consider Your "Delivery Strategy

    Summing Up

2 Start-Up Strategies

  Your Launch Point

    Questioning Method

    Traditional Outline Method

    Brainstorm Outline Method

    Free Writing Method

    Scoping Your Project

    Summing Up

3 The First Draft

  Getting It Down

    Get It Down First

    Build on Strong Paragraphs

    Create Transitions

    Use Design Elements to Lighten the Reader's Load

    Summing Up

4 Getting It Right

  The Editing Craft

    Editing for Content

    Editing for Style

    Tighten and Sharpen Those Sentences

    Editing for Accuracy

    Summing Up

5 Everyday Writing

  Memos, Letters, and E-mail

    Writing Effective Memos

    Business Letters That Do the }ob

    Making the Most of E-mail

    Summing Up

6 Presentations

  Timeless Principles

    Presentations: The Greek Way

    Four Rhetorical Devices

    Three Learning Styles

    Aim for the Head and the Heart

    Summing Up

7 Backstage

  Preparing Your Presentation

    Step 1: Define Your Objective

    Step 2: Understand the Audience

    Step 3: Decide What to Say

    Step 4: Get Organized

    Step 5: Develop Effective Visuals

    Step 6: Rehearse

    Summing Up

8 Show Time

  Making an Effective Delivery

    Speaking Effectively

    Projecting a Positive Image

    Keeping the Audience Engaged

    Handling Questions

    Making Group Presentations

    Dealing with Stage Fright

    Evaluating Your Presentation

    Summing Up

9 Dialogue

  The Ultimate Communication

    Understanding the Other Person

    Seeing Yourself (or Your Company) from the

    Other Person's Perspective

    Creating Dialogue

    Summing Up

Appendix A Useful Implementation Tools

Appendix B Writing the Perfect Job Application Cover Letter

Appendix C Cornmonsense Rules for Presentation Visuals

Notes

Glossary

For Further Reading

Index

About the Subject Adviser

About the Writer

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BUSINESS COMMUNICATION：Business Communication

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