Beyond the Core

Beyond the Core

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作者: Chris Zook 著

出版社: Perseus

出版时间: 2003-12

版次: 1

ISBN: 9781578519514

定价: 276.00

装帧: 精装

开本: 16开

纸张: 胶版纸

页数: 214页

分类: 外文古旧书>英文书>经济

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　　Proven approaches—and guidance on how and when to use them—forachieving profitable growth away from your core business Now inBeyond the Core, Zook explains how executives can increase the oddsof successful expansion once their core business no longer providessufficient new growth. Based on a massive international researchstudy focusing on adjacency moves, Zook reveals the ideal adjacencygrowth pattern that successful growth companies employ; howcompanies can develop their own “repeatable formula” for profitablegrowth; and guidance on when adjacency moves are smart and how tochoose the right adjacency move for a range of businesssituations. 　　Chris Zook is a Director of Bain & Company and leads thecompany's Global Strategy Practice. He resides in Boston,Massachusetts.
内容简介:
　　Proven approaches—and guidance on how and when to use them—forachieving profitable growth away from your core business Now inBeyond the Core, Zook explains how executives can increase the oddsof successful expansion once their core business no longer providessufficient new growth. Based on a massive international researchstudy focusing on adjacency moves, Zook reveals the ideal adjacencygrowth pattern that successful growth companies employ; howcompanies can develop their own “repeatable formula” for profitablegrowth; and guidance on when adjacency moves are smart and how tochoose the right adjacency move for a range of businesssituations.
作者简介:
　　Chris Zook is a Director of Bain & Company and leads thecompany's Global Strategy Practice. He resides in Boston,Massachusetts.

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Beyond the Core：Expand Your Market Without Abandoning Your Roots【小16开，精装】

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