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The Long Tail：Why the Future of Business Is Selling Less of More

The Long Tail：Why the Future of Business Is Selling Less of More
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作者:
出版社: Oversea Publishing House
2006-07
版次: 1
ISBN: 9781401308605
装帧: 平装
开本: 16开
纸张: 胶版纸
页数: 238页
分类: 外文古旧书>英文书>历史
51人买过
  • 　　"The Long Tail" is a powerful new force in our economy: therise of the niche. As the cost of reaching consumers dropsdramatically, our markets are shifting from a one-size-fits-allmodel of mass appeal to one of unlimited variety for unique tastes.From supermarket shelves to advertising agencies, the ability tooffer vast choice is changing everything, and causing us to rethinkwhere our markets lie and how to get to them. Unlimited selectionis revealing truths about what consumers want and how they want toget it, from DVDs at Netflix to songs on iTunes to advertising onGoogle. However, this is not just a virtue of online marketplaces;it is an example of an entirely new economic model for business,one that is just beginning to show its power. After a century ofobsessing over the few products at the head of the demand curve,the new economics of distribution allow us to turn our focus to themany more products in the tail, which collectively can create a newmarket as big as the one we already know. The Long Tail is reallyabout the economics of abundance. New efficiencies in distribution,manufacturing, and marketing are essentially resetting thedefinition of whats commercially viable across the board. If the20th century was about hits, the 21st will be equally aboutniches. Chris Anderson is editor-in-chief of Wired Magazine.
  • 内容简介:
    　　"The Long Tail" is a powerful new force in our economy: therise of the niche. As the cost of reaching consumers dropsdramatically, our markets are shifting from a one-size-fits-allmodel of mass appeal to one of unlimited variety for unique tastes.From supermarket shelves to advertising agencies, the ability tooffer vast choice is changing everything, and causing us to rethinkwhere our markets lie and how to get to them. Unlimited selectionis revealing truths about what consumers want and how they want toget it, from DVDs at Netflix to songs on iTunes to advertising onGoogle. However, this is not just a virtue of online marketplaces;it is an example of an entirely new economic model for business,one that is just beginning to show its power. After a century ofobsessing over the few products at the head of the demand curve,the new economics of distribution allow us to turn our focus to themany more products in the tail, which collectively can create a newmarket as big as the one we already know. The Long Tail is reallyabout the economics of abundance. New efficiencies in distribution,manufacturing, and marketing are essentially resetting thedefinition of whats commercially viable across the board. If the20th century was about hits, the 21st will be equally aboutniches.
  • 作者简介:
    Chris Anderson is editor-in-chief of Wired Magazine.
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