Services Marketing

Services Marketing

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作者: Zeithaml , Valarie A. , Mary Jo , Dwayne D. , Bitner , Gremler

出版社: McGraw-Hill College

出版时间: 2005-05

ISBN: 9780072961942

装帧: 其他

开本: 其他

纸张: 其他

分类: 外文古旧书>英文书>文学

"Services Marketing, 4/e", by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text off
内容简介:
"Services Marketing, 4/e", by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text off

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