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Services for UMTS: Creating Killer Applications in 3G

Services for UMTS: Creating Killer Applications in 3G
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作者: 编 , 编
出版社: Wiley
2002-04
版次: 1
ISBN: 9780471485506
定价: 818.70
装帧: 精装
开本: 其他
纸张: 其他
页数: 392页
正文语种: 英语
分类: 外文古旧书>英文书>计算机与互联网
  • UMTSisnotaboutTechnology,itisaboutServices...

    TheUMTSor3Genvironmentistheultimateconvergenceoffixedandmobile,voiceanddata,contentanddelivery.Theresultwillbethelargestandmostcomplexcommunicationssystemthatmanhasdesigned.Ifyouwantachallengethenthisistheindustrytobein.

    ServicesforUMTS(UniversalMobileTelecommunicationSystem)or3G(3rdGenerationmobilenetworks)isabookaboutthenearfuture,whereUMTSallowsmobilephonesandotherdevicesforcommunication,entertainment,personalisedservices,utilityandfuntobeusedinnewways.WhileitisdifficulttopredictthepotentialofUMTSinthefutureinapreciseway,broadcategoriesandgeneralserviceideasareemerging.Thisbooklooksatover200ofthesepossibleapplicationsandprovidesmoredetailedscenariosforover100ofthem.Itexplorestheseideasindepth,withsuggestionsonhowtocreateexcitingandviableservicesforanewworld.

    ThisbookintendstoanswermanyofthecurrentUMTSservicequestionsaswellasintroducenewideasandconceptstoenableoperatorstocreateawinningUMTSservicesstrategy.
    *WhatshouldthefocusofservicecreationbetoensureearlytimetoprofitinUMTS?
    *WhatarethekeymarketsegmentsthatshouldbeaddressedwithUMTSservices?
    *Isthereakillerapplicationorapplicationsthatwillrevolutionisetheindustry?
    *WhatarethedifferentiatingfactorsthatwillseparatetheleadersfromtheUMTSpack?
    *15aspectsofthebusinessanalyzedbyvaluechainsandbusinessmodels
    *The5M'sofsuccessfulUMTSServiceDefinition
    Writtenforthenon-technicalreaderandwithastrongbusinessfocus,ServicesforUMTSisa"must-read"foranybodywantingtoentertheUMTSenvironment,makemoneyinit,ortounderstandit. Tomiisanindependentconsultanton3Gstrategy.PreviouslyhesetupandheadedNokia'sGlobal3GBusinessConsultancydepartment.Earlierheworkedforthreeoperators/carriersinFinlandandNewYork,creatingtheworld'sfirstfixed-mobileservicebundle,andsettingaworldrecordforchallengeroperatormarketshare,aswellasparticipatingintelecomsstandardization.HestartedworkasacontrolleronWallStreet.TomiholdsanMBAfromStJohn'sUniversityNewYork.Joehasbeeninthetelecommunicationsindustrysince1979whenhejoinedBT.Hehasworkedinthemobiletelecommunicationsarenasince1985whereheworkedintheemergingEuropeanmobilephonemarket.HehasbeenwithNokiaforover10yearsholdingvariouspositionsinsales,marketingandstrategicareasforthemobileinfrastructurebusiness.HestartedhiscareerintheRoyalNavyasaradioengineerandnowlivesinFinlandwithhisfamily.
  • 内容简介:
    UMTSisnotaboutTechnology,itisaboutServices...

    TheUMTSor3Genvironmentistheultimateconvergenceoffixedandmobile,voiceanddata,contentanddelivery.Theresultwillbethelargestandmostcomplexcommunicationssystemthatmanhasdesigned.Ifyouwantachallengethenthisistheindustrytobein.

    ServicesforUMTS(UniversalMobileTelecommunicationSystem)or3G(3rdGenerationmobilenetworks)isabookaboutthenearfuture,whereUMTSallowsmobilephonesandotherdevicesforcommunication,entertainment,personalisedservices,utilityandfuntobeusedinnewways.WhileitisdifficulttopredictthepotentialofUMTSinthefutureinapreciseway,broadcategoriesandgeneralserviceideasareemerging.Thisbooklooksatover200ofthesepossibleapplicationsandprovidesmoredetailedscenariosforover100ofthem.Itexplorestheseideasindepth,withsuggestionsonhowtocreateexcitingandviableservicesforanewworld.

    ThisbookintendstoanswermanyofthecurrentUMTSservicequestionsaswellasintroducenewideasandconceptstoenableoperatorstocreateawinningUMTSservicesstrategy.
    *WhatshouldthefocusofservicecreationbetoensureearlytimetoprofitinUMTS?
    *WhatarethekeymarketsegmentsthatshouldbeaddressedwithUMTSservices?
    *Isthereakillerapplicationorapplicationsthatwillrevolutionisetheindustry?
    *WhatarethedifferentiatingfactorsthatwillseparatetheleadersfromtheUMTSpack?
    *15aspectsofthebusinessanalyzedbyvaluechainsandbusinessmodels
    *The5M'sofsuccessfulUMTSServiceDefinition
    Writtenforthenon-technicalreaderandwithastrongbusinessfocus,ServicesforUMTSisa"must-read"foranybodywantingtoentertheUMTSenvironment,makemoneyinit,ortounderstandit.
  • 作者简介:
    Tomiisanindependentconsultanton3Gstrategy.PreviouslyhesetupandheadedNokia'sGlobal3GBusinessConsultancydepartment.Earlierheworkedforthreeoperators/carriersinFinlandandNewYork,creatingtheworld'sfirstfixed-mobileservicebundle,andsettingaworldrecordforchallengeroperatormarketshare,aswellasparticipatingintelecomsstandardization.HestartedworkasacontrolleronWallStreet.TomiholdsanMBAfromStJohn'sUniversityNewYork.Joehasbeeninthetelecommunicationsindustrysince1979whenhejoinedBT.Hehasworkedinthemobiletelecommunicationsarenasince1985whereheworkedintheemergingEuropeanmobilephonemarket.HehasbeenwithNokiaforover10yearsholdingvariouspositionsinsales,marketingandstrategicareasforthemobileinfrastructurebusiness.HestartedhiscareerintheRoyalNavyasaradioengineerandnowlivesinFinlandwithhisfamily.
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