Services Marketing: People, Technology, Strategy (Eighth Edition)

Services Marketing: People, Technology, Strategy (Eighth Edition)

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作者: Jochen Wirtz, Christopher H. Lovelock 作者

出版社: World Scientific Publishing Co Inc (USA)

出版时间: 2016-03

ISBN: 1944659013 或 9781944659011

定价: 399.00

装帧: 平装

开本: 其他

页数: 800页

正文语种: 英语

分类: 外文古旧书>英文书>文学

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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
内容简介:
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

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服务营销人、技术、战略第八版英文原版经济读物 Services Marketing Jochen Wirtz 武耀恒服务营销 9781944659011

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