Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act!
出版时间:
2008-12
版次:
1
ISBN:
9780071600293
定价:
245.40
装帧:
精装
开本:
其他
纸张:
其他
页数:
288页
正文语种:
英语
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“Anexcitingread,youwon’twanttoputMotivateLikeaCEOdownuntilyou’vemasteredallofitssecrets!”
MarshallGoldsmith,NewYorkTimesbestsellingauthorofWhatGotYouHereWon’tGetYouThere
"Motivatedleadersarerare,yeteveryoneseekstobecomeone.Thegreatnessofthisbookisthatitbreaksdowntheprocessbygivingyoutheideasandthetoolstomotivateandinspireyourselffirst,andthenotherssecond.Ifyou’reinaleadershippositionorhopingtogettothenextlevel,makethedecisiontobuythisbook,studythisbook,andputitintopractice."
-JeffreyGitomer,authorofTheLittleRedBookofSelling
Themostsuccessfulleadersseemtopossessaremarkablegiftforinspiringandmotivatingpeople.Theyarenotonlyhardworkerswhopossessgreatbusinessminds;theyrallyotherstodriveforwardwithapowerful,commonvision.MotivateLikeaCEOdemonstrateshowleadersateverylevelcandevelopthisskillanduseittobringtheirteamstogetheraroundacommonpurpose.
Inthisfollow-uptoherbestsellingSpeakLikeaCEO,SuzanneBatesexplainshowyoucanbecomeapowerfulforceofinfluencewithinyourorganizationandpositionyourcompanyforgreatness.You'lllearnhowtotranslatesimple,effectiveconceptsintobrilliantexecution;getpeopleworkingtogetheronthehighestpriorities;andalignwarringfactionstochannelenergyintotheeffortsthatmakeyourcompanyprofitable.
Inside,you’lldiscoversecretstogenerateexcitementallthewaydownthelinetoachievesuperiorresults.Real-worldstoriesofleaderswhohavetransformedtheirorganizationswillinspireyoutomoveyourownorganizationtoapositionofstrength.And,you’llfindhelpful,easy-to-followadviceonhowtocommunicatein
awaythatinspirespeopletoact.
MotivateLikeaCEOteachesyouhowto:
Inspirepeopletoembraceandshareyourvision
Speakwithenergyandconfidenceintoughsituations
Turnchallengesintoopportunities
Getyourteamengaged,intheloop,andtrackingrealresults
Maketimeinyourscheduleforsharingyourmessageofmotivationthroughoutyourcompany
Evenawell-positioned,strategicallysoundcompanywillfailifitsmessagesandfocusarenotclear.Successfulleadersmustbeabletomovethestrategicplanfromwordsonpaperintotheheartsandmindsofthepeoplewhomakeithappen.
MotivateLikeaCEOcanhelpyousignificantlyimprovebottomlineresults,createahappier,moreunifiedteamofpeople,andallowyoutoleavealegacyofleadership. SuzanneBatesisanexecutivecoach,author,speaker,entrepreneur,andformeraward-winningtelevisionnewsanchor.AspresidentandCEOofBatesCommunications,sheshowsleadershowtogetbusinessresultsthroughbettercommunication. 1WhatItMeanstoMotivateLikeaCEO1
2EightPrinciplesforMotivatingOthersThroughCommunication19
3DiscoveringYourPurposeandCommunicatingIttoOthers41
4ConnectingPeopletoPurpose.LinkWhatandWhy61
5AttheHelm:AligntheOrganizationwithMission,Values,andStrategy83
6FeedbackLoop:TrackandMeasuretheImpactoftheMessage101
7CreateMomentumandKeepItGoing119
8CreateAccountabilityandDriveResults133
9CreatetheStory:TheSecrettoWinningHeartsandMinds151
10OnStage:SpeakingwithPassionandConviction173
11EverydayMotivation:MakeCommunicationYourJobNumber1189
12MakingTimeforMotivatingPeople207
13YourStrategy:When,Where,andHowtoMotivatePeople225
14MotivatingYourTeam:TheCoachGetsYouReady249
15FinalThoughtsonBecomingaLeaderWhoMotivatesPeople263
16AListofIdeastoGetStarted267
RecommendedReading269
Index271
-
内容简介:
“Anexcitingread,youwon’twanttoputMotivateLikeaCEOdownuntilyou’vemasteredallofitssecrets!”
MarshallGoldsmith,NewYorkTimesbestsellingauthorofWhatGotYouHereWon’tGetYouThere
"Motivatedleadersarerare,yeteveryoneseekstobecomeone.Thegreatnessofthisbookisthatitbreaksdowntheprocessbygivingyoutheideasandthetoolstomotivateandinspireyourselffirst,andthenotherssecond.Ifyou’reinaleadershippositionorhopingtogettothenextlevel,makethedecisiontobuythisbook,studythisbook,andputitintopractice."
-JeffreyGitomer,authorofTheLittleRedBookofSelling
Themostsuccessfulleadersseemtopossessaremarkablegiftforinspiringandmotivatingpeople.Theyarenotonlyhardworkerswhopossessgreatbusinessminds;theyrallyotherstodriveforwardwithapowerful,commonvision.MotivateLikeaCEOdemonstrateshowleadersateverylevelcandevelopthisskillanduseittobringtheirteamstogetheraroundacommonpurpose.
Inthisfollow-uptoherbestsellingSpeakLikeaCEO,SuzanneBatesexplainshowyoucanbecomeapowerfulforceofinfluencewithinyourorganizationandpositionyourcompanyforgreatness.You'lllearnhowtotranslatesimple,effectiveconceptsintobrilliantexecution;getpeopleworkingtogetheronthehighestpriorities;andalignwarringfactionstochannelenergyintotheeffortsthatmakeyourcompanyprofitable.
Inside,you’lldiscoversecretstogenerateexcitementallthewaydownthelinetoachievesuperiorresults.Real-worldstoriesofleaderswhohavetransformedtheirorganizationswillinspireyoutomoveyourownorganizationtoapositionofstrength.And,you’llfindhelpful,easy-to-followadviceonhowtocommunicatein
awaythatinspirespeopletoact.
MotivateLikeaCEOteachesyouhowto:
Inspirepeopletoembraceandshareyourvision
Speakwithenergyandconfidenceintoughsituations
Turnchallengesintoopportunities
Getyourteamengaged,intheloop,andtrackingrealresults
Maketimeinyourscheduleforsharingyourmessageofmotivationthroughoutyourcompany
Evenawell-positioned,strategicallysoundcompanywillfailifitsmessagesandfocusarenotclear.Successfulleadersmustbeabletomovethestrategicplanfromwordsonpaperintotheheartsandmindsofthepeoplewhomakeithappen.
MotivateLikeaCEOcanhelpyousignificantlyimprovebottomlineresults,createahappier,moreunifiedteamofpeople,andallowyoutoleavealegacyofleadership.
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作者简介:
SuzanneBatesisanexecutivecoach,author,speaker,entrepreneur,andformeraward-winningtelevisionnewsanchor.AspresidentandCEOofBatesCommunications,sheshowsleadershowtogetbusinessresultsthroughbettercommunication.
-
目录:
1WhatItMeanstoMotivateLikeaCEO1
2EightPrinciplesforMotivatingOthersThroughCommunication19
3DiscoveringYourPurposeandCommunicatingIttoOthers41
4ConnectingPeopletoPurpose.LinkWhatandWhy61
5AttheHelm:AligntheOrganizationwithMission,Values,andStrategy83
6FeedbackLoop:TrackandMeasuretheImpactoftheMessage101
7CreateMomentumandKeepItGoing119
8CreateAccountabilityandDriveResults133
9CreatetheStory:TheSecrettoWinningHeartsandMinds151
10OnStage:SpeakingwithPassionandConviction173
11EverydayMotivation:MakeCommunicationYourJobNumber1189
12MakingTimeforMotivatingPeople207
13YourStrategy:When,Where,andHowtoMotivatePeople225
14MotivatingYourTeam:TheCoachGetsYouReady249
15FinalThoughtsonBecomingaLeaderWhoMotivatesPeople263
16AListofIdeastoGetStarted267
RecommendedReading269
Index271
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