Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act!

作者: Suzanne Bates 著

出版社: Mcgraw-Hill

出版时间: 2008-12

版次: 1

ISBN: 9780071600293

定价: 245.40

装帧: 精装

开本: 其他

纸张: 其他

页数: 288页

正文语种: 英语

分类: 外文古旧书>英文书>经济

“Anexcitingread,youwon’twanttoputMotivateLikeaCEOdownuntilyou’vemasteredallofitssecrets!”

MarshallGoldsmith,NewYorkTimesbestsellingauthorofWhatGotYouHereWon’tGetYouThere

"Motivatedleadersarerare,yeteveryoneseekstobecomeone.Thegreatnessofthisbookisthatitbreaksdowntheprocessbygivingyoutheideasandthetoolstomotivateandinspireyourselffirst,andthenotherssecond.Ifyou’reinaleadershippositionorhopingtogettothenextlevel,makethedecisiontobuythisbook,studythisbook,andputitintopractice."

-JeffreyGitomer,authorofTheLittleRedBookofSelling

Themostsuccessfulleadersseemtopossessaremarkablegiftforinspiringandmotivatingpeople.Theyarenotonlyhardworkerswhopossessgreatbusinessminds;theyrallyotherstodriveforwardwithapowerful,commonvision.MotivateLikeaCEOdemonstrateshowleadersateverylevelcandevelopthisskillanduseittobringtheirteamstogetheraroundacommonpurpose.

Inthisfollow-uptoherbestsellingSpeakLikeaCEO,SuzanneBatesexplainshowyoucanbecomeapowerfulforceofinfluencewithinyourorganizationandpositionyourcompanyforgreatness.You'lllearnhowtotranslatesimple,effectiveconceptsintobrilliantexecution;getpeopleworkingtogetheronthehighestpriorities;andalignwarringfactionstochannelenergyintotheeffortsthatmakeyourcompanyprofitable.

Inside,you’lldiscoversecretstogenerateexcitementallthewaydownthelinetoachievesuperiorresults.Real-worldstoriesofleaderswhohavetransformedtheirorganizationswillinspireyoutomoveyourownorganizationtoapositionofstrength.And,you’llfindhelpful,easy-to-followadviceonhowtocommunicatein

awaythatinspirespeopletoact.

MotivateLikeaCEOteachesyouhowto:

Inspirepeopletoembraceandshareyourvision
Speakwithenergyandconfidenceintoughsituations
Turnchallengesintoopportunities
Getyourteamengaged,intheloop,andtrackingrealresults
Maketimeinyourscheduleforsharingyourmessageofmotivationthroughoutyourcompany

Evenawell-positioned,strategicallysoundcompanywillfailifitsmessagesandfocusarenotclear.Successfulleadersmustbeabletomovethestrategicplanfromwordsonpaperintotheheartsandmindsofthepeoplewhomakeithappen.

MotivateLikeaCEOcanhelpyousignificantlyimprovebottomlineresults,createahappier,moreunifiedteamofpeople,andallowyoutoleavealegacyofleadership. SuzanneBatesisanexecutivecoach,author,speaker,entrepreneur,andformeraward-winningtelevisionnewsanchor.AspresidentandCEOofBatesCommunications,sheshowsleadershowtogetbusinessresultsthroughbettercommunication. 1WhatItMeanstoMotivateLikeaCEO1
2EightPrinciplesforMotivatingOthersThroughCommunication19
3DiscoveringYourPurposeandCommunicatingIttoOthers41
4ConnectingPeopletoPurpose.LinkWhatandWhy61
5AttheHelm:AligntheOrganizationwithMission,Values,andStrategy83
6FeedbackLoop:TrackandMeasuretheImpactoftheMessage101
7CreateMomentumandKeepItGoing119
8CreateAccountabilityandDriveResults133
9CreatetheStory:TheSecrettoWinningHeartsandMinds151
10OnStage:SpeakingwithPassionandConviction173
11EverydayMotivation:MakeCommunicationYourJobNumber1189
12MakingTimeforMotivatingPeople207
13YourStrategy:When,Where,andHowtoMotivatePeople225
14MotivatingYourTeam:TheCoachGetsYouReady249
15FinalThoughtsonBecomingaLeaderWhoMotivatesPeople263
16AListofIdeastoGetStarted267
RecommendedReading269
Index271
内容简介:
“Anexcitingread,youwon’twanttoputMotivateLikeaCEOdownuntilyou’vemasteredallofitssecrets!”

MarshallGoldsmith,NewYorkTimesbestsellingauthorofWhatGotYouHereWon’tGetYouThere

"Motivatedleadersarerare,yeteveryoneseekstobecomeone.Thegreatnessofthisbookisthatitbreaksdowntheprocessbygivingyoutheideasandthetoolstomotivateandinspireyourselffirst,andthenotherssecond.Ifyou’reinaleadershippositionorhopingtogettothenextlevel,makethedecisiontobuythisbook,studythisbook,andputitintopractice."

-JeffreyGitomer,authorofTheLittleRedBookofSelling

Themostsuccessfulleadersseemtopossessaremarkablegiftforinspiringandmotivatingpeople.Theyarenotonlyhardworkerswhopossessgreatbusinessminds;theyrallyotherstodriveforwardwithapowerful,commonvision.MotivateLikeaCEOdemonstrateshowleadersateverylevelcandevelopthisskillanduseittobringtheirteamstogetheraroundacommonpurpose.

Inthisfollow-uptoherbestsellingSpeakLikeaCEO,SuzanneBatesexplainshowyoucanbecomeapowerfulforceofinfluencewithinyourorganizationandpositionyourcompanyforgreatness.You'lllearnhowtotranslatesimple,effectiveconceptsintobrilliantexecution;getpeopleworkingtogetheronthehighestpriorities;andalignwarringfactionstochannelenergyintotheeffortsthatmakeyourcompanyprofitable.

Inside,you’lldiscoversecretstogenerateexcitementallthewaydownthelinetoachievesuperiorresults.Real-worldstoriesofleaderswhohavetransformedtheirorganizationswillinspireyoutomoveyourownorganizationtoapositionofstrength.And,you’llfindhelpful,easy-to-followadviceonhowtocommunicatein

awaythatinspirespeopletoact.

MotivateLikeaCEOteachesyouhowto:

Inspirepeopletoembraceandshareyourvision
Speakwithenergyandconfidenceintoughsituations
Turnchallengesintoopportunities
Getyourteamengaged,intheloop,andtrackingrealresults
Maketimeinyourscheduleforsharingyourmessageofmotivationthroughoutyourcompany

Evenawell-positioned,strategicallysoundcompanywillfailifitsmessagesandfocusarenotclear.Successfulleadersmustbeabletomovethestrategicplanfromwordsonpaperintotheheartsandmindsofthepeoplewhomakeithappen.

MotivateLikeaCEOcanhelpyousignificantlyimprovebottomlineresults,createahappier,moreunifiedteamofpeople,andallowyoutoleavealegacyofleadership.
作者简介:
SuzanneBatesisanexecutivecoach,author,speaker,entrepreneur,andformeraward-winningtelevisionnewsanchor.AspresidentandCEOofBatesCommunications,sheshowsleadershowtogetbusinessresultsthroughbettercommunication.
目录:
1WhatItMeanstoMotivateLikeaCEO1
2EightPrinciplesforMotivatingOthersThroughCommunication19
3DiscoveringYourPurposeandCommunicatingIttoOthers41
4ConnectingPeopletoPurpose.LinkWhatandWhy61
5AttheHelm:AligntheOrganizationwithMission,Values,andStrategy83
6FeedbackLoop:TrackandMeasuretheImpactoftheMessage101
7CreateMomentumandKeepItGoing119
8CreateAccountabilityandDriveResults133
9CreatetheStory:TheSecrettoWinningHeartsandMinds151
10OnStage:SpeakingwithPassionandConviction173
11EverydayMotivation:MakeCommunicationYourJobNumber1189
12MakingTimeforMotivatingPeople207
13YourStrategy:When,Where,andHowtoMotivatePeople225
14MotivatingYourTeam:TheCoachGetsYouReady249
15FinalThoughtsonBecomingaLeaderWhoMotivatesPeople263
16AListofIdeastoGetStarted267
RecommendedReading269
Index271

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Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act!

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