Creative Advertising: An Introduction[创意广告]

Creative Advertising: An Introduction[创意广告]
分享
扫描下方二维码分享到微信
打开微信,点击右上角”+“,
使用”扫一扫“即可将网页分享到朋友圈。
作者:
出版社: Thames & Hudson
2014-02
ISBN: 9781780671192
定价: 332.10
装帧: 平装
开本: 其他
纸张: 其他
页数: 240页
正文语种: 英语
  • CreativeAdvertising:AnIntroductionexploresthefundamentalsofadvertisingandbranding,providinganindispensableoverviewofcreativethinkinginadvertisingpractice.Thebookoffersclearguidanceonportfoliopresentation,makingcontactsandskillsbuilding,oncraftingideasincopyandartdirection,andonworkingwithothersinthelargercreativeprocess.Itisfullofadvicefromsomeoftheworldsleadingfiguresinadvertisingandisillustratedwithnumerousexamplesofaward-winningwork. MiriamSorrentinohasworkedasanartdirectorforanumberofLondon'sleadingagencies,includingLeoBurnett,D'Arcy,GreyandPublicis,whereshehascreatedcampaignsformanyclients,includingFiat,McDonald's,MarsandEpson.ShelecturesinBrandCommunicationandAdvertisingattheUniversityofGreenwich.
  • 内容简介:
    CreativeAdvertising:AnIntroductionexploresthefundamentalsofadvertisingandbranding,providinganindispensableoverviewofcreativethinkinginadvertisingpractice.Thebookoffersclearguidanceonportfoliopresentation,makingcontactsandskillsbuilding,oncraftingideasincopyandartdirection,andonworkingwithothersinthelargercreativeprocess.Itisfullofadvicefromsomeoftheworldsleadingfiguresinadvertisingandisillustratedwithnumerousexamplesofaward-winningwork.
  • 作者简介:
    MiriamSorrentinohasworkedasanartdirectorforanumberofLondon'sleadingagencies,includingLeoBurnett,D'Arcy,GreyandPublicis,whereshehascreatedcampaignsformanyclients,includingFiat,McDonald's,MarsandEpson.ShelecturesinBrandCommunicationandAdvertisingattheUniversityofGreenwich.
查看详情
相关图书 / 更多
Creative Advertising: An Introduction[创意广告]
Creo 8.0基础教程(微课版)
薛山
Creative Advertising: An Introduction[创意广告]
Creo 7.0基础教程
冯方
Creative Advertising: An Introduction[创意广告]
Creo 三维建模与装配
胡新华 黄亚玲
Creative Advertising: An Introduction[创意广告]
Creo Parametric 6.0 计算机辅助设计
谢玮;孔令箭;闫飞
Creative Advertising: An Introduction[创意广告]
Creo8.0机械设计教程
李少坤;马丽;黄继刚;张玉林
Creative Advertising: An Introduction[创意广告]
Creo Parametric 8.0 三维造型及应用实验指导
陈功;孙海波
Creative Advertising: An Introduction[创意广告]
Creo8.0产品结构设计
钟日铭 著
Creative Advertising: An Introduction[创意广告]
Creo Parametric 8 中文版从入门到精通
叶国华
Creative Advertising: An Introduction[创意广告]
Creo Parametric 9.0动力学与有限元分析从入门到精通
胡仁喜;刘昌丽
Creative Advertising: An Introduction[创意广告]
Creo Parametric 8.0 三维造型及应用
孙海波;陈功
Creative Advertising: An Introduction[创意广告]
Creo5.0实例教程
黄荣学 编
Creative Advertising: An Introduction[创意广告]
Creo 5.0建模实例与3D打印应用教程
饶敏强
您可能感兴趣 / 更多
Creative Advertising: An Introduction[创意广告]
脑部影像诊断学(第2版/翻译版)
Miral D.Jhaveri 编;Anne G.Osborn、Karen L.Salzman、王任直、田蕊 译
Creative Advertising: An Introduction[创意广告]
ProblemSolvinginEmergencyRadiology,1e
Mirvis、Stuart 著
Creative Advertising: An Introduction[创意广告]
DKEyewitnessBooks:Shark
Miranda Macquitty 著
Creative Advertising: An Introduction[创意广告]
ChinaMuseumsAssociationGuide
Miriam Clifford、Cathy Giangrande、Antony White 著
Creative Advertising: An Introduction[创意广告]
LittleRedRidingHood
Miriam Latimer 著
Creative Advertising: An Introduction[创意广告]
DearTeenMe:AuthorsWriteLetterstoTheirTeenSelves
Miranda Kenneally 编
Creative Advertising: An Introduction[创意广告]
Biscuit
Miranda Gore Browne 著
Creative Advertising: An Introduction[创意广告]
ThinkTheatre
Mira Felner 著
Creative Advertising: An Introduction[创意广告]
WhenGoodPeopleHaveAffairs:InsidetheHearts&MindsofPeopleinTwoRelationships
Mira Kirshenbaum 著
Creative Advertising: An Introduction[创意广告]
HumanBehavior:Listening,NoteTaking,andDiscussion[WithCD]
Miriam Espeseth 著
Creative Advertising: An Introduction[创意广告]
TheTrivium:TheLiberalArtsofLogic,Grammar,andRhetoric
Miriam Joseph 著
Creative Advertising: An Introduction[创意广告]
The Guide to Sustainable Development and Environmental Policy
Mirovitskaya;Natalia(EDT);Ascher;William(EDT)