新世界全国高职高专院校规划教材·商务英语专业:商务英语阅读(上册)

新世界全国高职高专院校规划教材·商务英语专业:商务英语阅读(上册)
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作者: ,
2007-08
版次: 1
ISBN: 9787810789318
定价: 18.00
装帧: 平装
开本: 16开
纸张: 胶版纸
页数: 169页
字数: 338千字
1人买过
  • 根据国家教育指导思想,目前我国高职高专教育的培养目标是能力培养和技术应用为本位,其基础理论教学以应用为目的、够用为尺度、就业为指导;教材强调应用性和适用性,符合高职高专教育的特点,技能满足学科教育又能满足职业资格教育的“双证书”(毕业证和技术等证明)教学的需要。本套教材编写之中贯穿与商务英语教学的基本思路:将英语听说读写译技能与商务知识有机融合,使学生在提高英语语言技能的同时了解有关商务知识,造就学生“两条腿走路”的本领,培养以商务知识为底蕴、语言技能为依托的新时代复合型人、实用性热人才。 Unit1InternationalTrade
    FastReadingIU.S.PressesJapanonFarmImportsandIndiaonWorldTradeTalks
    FastReading11ChinaMapsOutEconomicPlantoPromoteSustainableGrowth

    Unit2SettingDisputes--theWTOsUniqueContribution
    FastReadingIIntegratedNegotiation
    FastReading11DialogueKeytoResolvingIPRDisputes

    Unit3GlobalizationandItsImpactontheBusiness
    FastReadingIPopulationandGlobalization
    FastReading11NorwayandPeruNextChinasTradeTargets

    Unit4CanSino-U.S.TradeFrictionBeSolvedbyAppreciationofRMB?
    FastReadingISolvingtheTradeImbalance
    FastReading]ISurvey:CheapExportsofChinaReduceWorldInflation

    Unit5DontFenceMeOut!
    FastReadingIBushAdministrationSeekstoLowerTradeBarrierswithLatinAmerica
    FastReadingIIChina:U.S.PiracyComplaintMayHurtTies

    Unit6China,DumpingorNot
    FastReading[ChineseLighterProducersWinEUAnti-DumpingSuit
    FastReadingIIChinaSteelCompaniesWinAnti-dumpingCases

    Unit7TheForceBehindtheNikeEmpire
    FastReadingIRichardBransonandHisVirginKingdom
    FastReadingIIAMostInfluentialPersonofthe20thCentury

    Unit8RegionalEconomicIntegration
    FastReadingIChinaASEANtoSeeCloserEconomicTies
    FastReadingIISpeechbyPresidentHuJintaoofChinaatthe12thAPECEconomicLeadersMeeting(79)

    Unit9Environment,Trade,andInvestment(82)
    FastReadingITheEffectsofTradeLiberalizationontheEnvironment
    FastReadingIIEULeadersAgreetoCutGreenhouseGases

    Unit10NegotiationSkillsandStrategies
    FastReadingIBusinessIsNegotiation
    FastReadingINegotiatingCustomerAgreements

    Unit11"Toyota"ofChina
    FastReadingIKodaktoSlash3,000MoreJobsasItWrapsupOverhaul
    FastReadingIIMicrosoft,LenovotoSetUpJointR&DCenter

    Unit12TheSurvivaloftheOldBrands
    FastReadingIHondaPlansNewBrandthroughGuangzhouVenture
    FastReadingIIPuer:TheTeaThatChangedaCounty

    Unit13E-commerce:DoingBusinessOnline
    FastReadingIGoingShopping?GoGlobal!
    FastReadingIIE-TradingHelpsSmallFirmBagMarketShare

    Unit14ChinasDoorNowWide-OpenforForeignBanks
    FastReadingIBankGetsNodforJointVenture
    FastReadingIIForeignBanksGoLocal

    Unit15KnownBrandsAcquiringNameRecognition
    FastReadingIMergersandtheSupersizingofBussiness
    FastReading11ThaiCompanyWinsBidforGujingGroup

    Unit16MultinationalCompanies
    FastReadingIMengniuInksNBAPromotionsPartnership
    FastReadingIIBillGates:MicrosofttoBuildR&DParksinBeijing,Shanghai
    KeytoExercises
  • 内容简介:
    根据国家教育指导思想,目前我国高职高专教育的培养目标是能力培养和技术应用为本位,其基础理论教学以应用为目的、够用为尺度、就业为指导;教材强调应用性和适用性,符合高职高专教育的特点,技能满足学科教育又能满足职业资格教育的“双证书”(毕业证和技术等证明)教学的需要。本套教材编写之中贯穿与商务英语教学的基本思路:将英语听说读写译技能与商务知识有机融合,使学生在提高英语语言技能的同时了解有关商务知识,造就学生“两条腿走路”的本领,培养以商务知识为底蕴、语言技能为依托的新时代复合型人、实用性热人才。
  • 目录:
    Unit1InternationalTrade
    FastReadingIU.S.PressesJapanonFarmImportsandIndiaonWorldTradeTalks
    FastReading11ChinaMapsOutEconomicPlantoPromoteSustainableGrowth

    Unit2SettingDisputes--theWTOsUniqueContribution
    FastReadingIIntegratedNegotiation
    FastReading11DialogueKeytoResolvingIPRDisputes

    Unit3GlobalizationandItsImpactontheBusiness
    FastReadingIPopulationandGlobalization
    FastReading11NorwayandPeruNextChinasTradeTargets

    Unit4CanSino-U.S.TradeFrictionBeSolvedbyAppreciationofRMB?
    FastReadingISolvingtheTradeImbalance
    FastReading]ISurvey:CheapExportsofChinaReduceWorldInflation

    Unit5DontFenceMeOut!
    FastReadingIBushAdministrationSeekstoLowerTradeBarrierswithLatinAmerica
    FastReadingIIChina:U.S.PiracyComplaintMayHurtTies

    Unit6China,DumpingorNot
    FastReading[ChineseLighterProducersWinEUAnti-DumpingSuit
    FastReadingIIChinaSteelCompaniesWinAnti-dumpingCases

    Unit7TheForceBehindtheNikeEmpire
    FastReadingIRichardBransonandHisVirginKingdom
    FastReadingIIAMostInfluentialPersonofthe20thCentury

    Unit8RegionalEconomicIntegration
    FastReadingIChinaASEANtoSeeCloserEconomicTies
    FastReadingIISpeechbyPresidentHuJintaoofChinaatthe12thAPECEconomicLeadersMeeting(79)

    Unit9Environment,Trade,andInvestment(82)
    FastReadingITheEffectsofTradeLiberalizationontheEnvironment
    FastReadingIIEULeadersAgreetoCutGreenhouseGases

    Unit10NegotiationSkillsandStrategies
    FastReadingIBusinessIsNegotiation
    FastReadingINegotiatingCustomerAgreements

    Unit11"Toyota"ofChina
    FastReadingIKodaktoSlash3,000MoreJobsasItWrapsupOverhaul
    FastReadingIIMicrosoft,LenovotoSetUpJointR&DCenter

    Unit12TheSurvivaloftheOldBrands
    FastReadingIHondaPlansNewBrandthroughGuangzhouVenture
    FastReadingIIPuer:TheTeaThatChangedaCounty

    Unit13E-commerce:DoingBusinessOnline
    FastReadingIGoingShopping?GoGlobal!
    FastReadingIIE-TradingHelpsSmallFirmBagMarketShare

    Unit14ChinasDoorNowWide-OpenforForeignBanks
    FastReadingIBankGetsNodforJointVenture
    FastReadingIIForeignBanksGoLocal

    Unit15KnownBrandsAcquiringNameRecognition
    FastReadingIMergersandtheSupersizingofBussiness
    FastReading11ThaiCompanyWinsBidforGujingGroup

    Unit16MultinationalCompanies
    FastReadingIMengniuInksNBAPromotionsPartnership
    FastReadingIIBillGates:MicrosofttoBuildR&DParksinBeijing,Shanghai
    KeytoExercises
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