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ManagingEnterpriseContent:AUnifiedContentStrategy

ManagingEnterpriseContent:AUnifiedContentStrategy

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作者: Ann Rockley 著

出版社: NewRidersPublishing

出版时间: 2012-02

ISBN: 9780321815361

定价: 533.40

装帧: 平装

页数: 384页

正文语种: 英语

丛书: VoicesThatMatter

分类: 外文古旧书>英文书>经济

We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.
内容简介:
We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.

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