TUPPERWARE

TUPPERWARE

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作者: Alison J. Clarke 著

出版社: Random House US

出版时间: 2001-02

版次: 1

ISBN: 9781560989202

定价: 146.00

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 241页

分类: 外文古旧书>英文书>历史

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　　From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperwarehas become an icon of suburban living. Tracing the fortunes of EarlTupper's polyethylene containers from early design to globaldistribution, Alison J. Clarke explains how Tupperware tapped intopotent commercial and social forces, becoming a prevailing symbolof late twentieth-century consumer culture.

Invented by Earl Tupper in the 1940s to promote thrift andcleanliness, the pastel plasticwares were touted as essential to apostwar lifestyle that emphasized casual entertaining andcelebrated America's material abundance. By the mid-1950s theTupperware party, which gathered women in a hostess's home forlively product demonstrations and sales, was the foundation of amultimillion-dollar business that proved as innovative as thecontainers themselves. Clarke shows how the “party plan” directsales system, by creating a corporate culture based on women'sdomestic lives, played a greater role than patented seals andstreamlined design in the success of Tupperware.
内容简介:
　　From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperwarehas become an icon of suburban living. Tracing the fortunes of EarlTupper's polyethylene containers from early design to globaldistribution, Alison J. Clarke explains how Tupperware tapped intopotent commercial and social forces, becoming a prevailing symbolof late twentieth-century consumer culture.

Invented by Earl Tupper in the 1940s to promote thrift andcleanliness, the pastel plasticwares were touted as essential to apostwar lifestyle that emphasized casual entertaining andcelebrated America's material abundance. By the mid-1950s theTupperware party, which gathered women in a hostess's home forlively product demonstrations and sales, was the foundation of amultimillion-dollar business that proved as innovative as thecontainers themselves. Clarke shows how the “party plan” directsales system, by creating a corporate culture based on women'sdomestic lives, played a greater role than patented seals andstreamlined design in the success of Tupperware.

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