InformationMasters:SecretsoftheCustomerRace

InformationMasters:SecretsoftheCustomerRace

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作者: John McKean 著

出版社: Wiley

出版时间: 1999-05

ISBN: 9780471988014

定价: 533.90

装帧: 精装

页数: 300页

正文语种: 英语

分类: 外文古旧书>英文书>经济

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John McKean is Executive Director of the Center for Information Based Competition, which advances the thinking on how firms in cuomer-intensive induries achieve competitive advantage from applying cuomer information. He is called on by the world's leading firms to guide them through the tumultuous process of transforming their information legacies into cuomer-based information competencies for the 21 century. He is frequently invited by the world's leading firms to spearhead global cuomer information forums. John McKean's real world cuomer information work is balanced with the academic rigors of gue lecturing at MIT Sloan Graduate School, pograduate work at Harvard University, and a Maer's degree in Business and an undergraduate degree in Economics. E-mail: informationmaers@att.net John McKean is Executive Director of the Center for Information Based Competition, which advances the thinking on how firms in customer-intensive industries achieve competitive advantage from applying customer information. He is called on by the world's leading firms to guide them through the tumultuous process of transforming their information legacies into customer-based information competencies for the 21st century. He is frequently invited by the world's leading firms to spearhead global customer information forums. John McKean's real world customer information work is balanced with the academic rigors of guest lecturing at MIT Sloan Graduate School, postgraduate work at Harvard University, and a Master's degree in Business and an undergraduate degree in Economics. E-mail: informationmasters@att.net
内容简介:
John McKean is Executive Director of the Center for Information Based Competition, which advances the thinking on how firms in cuomer-intensive induries achieve competitive advantage from applying cuomer information. He is called on by the world's leading firms to guide them through the tumultuous process of transforming their information legacies into cuomer-based information competencies for the 21 century. He is frequently invited by the world's leading firms to spearhead global cuomer information forums. John McKean's real world cuomer information work is balanced with the academic rigors of gue lecturing at MIT Sloan Graduate School, pograduate work at Harvard University, and a Maer's degree in Business and an undergraduate degree in Economics. E-mail: informationmaers@att.net
作者简介:
John McKean is Executive Director of the Center for Information Based Competition, which advances the thinking on how firms in customer-intensive industries achieve competitive advantage from applying customer information. He is called on by the world's leading firms to guide them through the tumultuous process of transforming their information legacies into customer-based information competencies for the 21st century. He is frequently invited by the world's leading firms to spearhead global customer information forums. John McKean's real world customer information work is balanced with the academic rigors of guest lecturing at MIT Sloan Graduate School, postgraduate work at Harvard University, and a Master's degree in Business and an undergraduate degree in Economics. E-mail: informationmasters@att.net

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