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BrandPositioning:StragiesforCompetitiveAdvantage

BrandPositioning:StragiesforCompetitiveAdvantage

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作者: Subroto Sengupta 著

出版社: McGrawHill

出版时间: 2005-01

ISBN: 9780070581593

定价: 161.20

装帧: 平装

页数: 316页

正文语种: 英语

分类: 外文古旧书>英文书>经济

This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to:

? Secure ... Subroto Sengupta has more than 30 years of experience in developing advertising campaigns for consumer and industrial brands. He is a graduate of the Advanced Management Program of the Harvard Business School and is a marketing communications consultant.
内容简介:
This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to:

? Secure ...
作者简介:
Subroto Sengupta has more than 30 years of experience in developing advertising campaigns for consumer and industrial brands. He is a graduate of the Advanced Management Program of the Harvard Business School and is a marketing communications consultant.

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