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MarketingConstructionServices

MarketingConstructionServices

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作者: Paul L. Pryor 著

出版社: Mcgraw-Hill

出版时间: 2000-01

ISBN: 9780831131456

定价: 506.80

装帧: 平装

页数: 136页

分类: 外文古旧书>英文书>童书

Offers the reader a new understanding for market processes, strategic planning and business development at all levels. Presents comprehensive knowledge of contractual obligations throughout to include all phases of construction from owner requirements to market niches to planning to the bidding process to project completion and the ability to be paid to be ready to receive the next contract by owner. Contains real-life examples that everyone in the industry can relate to. Chapter 1  Overview  1
Chapter 2  Construction Management  15
Chapter 3  Corporate Strategic Planning  39
Chapter 4  The Corporate Marketing Process  59
Chapter 5  Organizational Marketing Responsibilities  73
Chapter 6  Essential Marketing Positions (Niches)  79
Chapter 7  The Professional Salesperson  83
Chapter 8  Business Development  91
Chapter 9  Client and Project Proposals  101
Chapter 10  Communication Techniques  107
Chapter 11  How Owners Buy Construction Services  115
Chapter 12  Marketing Presentations  123
Chapter 13  Conclusion  129
Index  134
内容简介:
Offers the reader a new understanding for market processes, strategic planning and business development at all levels. Presents comprehensive knowledge of contractual obligations throughout to include all phases of construction from owner requirements to market niches to planning to the bidding process to project completion and the ability to be paid to be ready to receive the next contract by owner. Contains real-life examples that everyone in the industry can relate to.
目录:
Chapter 1  Overview  1
Chapter 2  Construction Management  15
Chapter 3  Corporate Strategic Planning  39
Chapter 4  The Corporate Marketing Process  59
Chapter 5  Organizational Marketing Responsibilities  73
Chapter 6  Essential Marketing Positions (Niches)  79
Chapter 7  The Professional Salesperson  83
Chapter 8  Business Development  91
Chapter 9  Client and Project Proposals  101
Chapter 10  Communication Techniques  107
Chapter 11  How Owners Buy Construction Services  115
Chapter 12  Marketing Presentations  123
Chapter 13  Conclusion  129
Index  134

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