高职通用英语(第三版)(含练习册)
出版时间:
2005-07
版次:
1
ISBN:
9787313040718
定价:
38.00
装帧:
平装
开本:
其他
纸张:
胶版纸
页数:
249页
字数:
516千字
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《高职通用英语》是一套专供高职学生使用的英语教材。它是采用2000年出版的《学院英语》开展了两轮教学实践的基础上,结合教育部有关新的考核要求,重新组织素材编写而成的。
高职的英语教学,更为强调学生获得运用英语进行工作和日常交流的能力。本书作者在这方面做了积极的尝试,受到了许多高职院校的肯定和欢迎。高职英语教学的主要特点是强调“能力为本”,加强口语和听力训练,努力将听、说、读、写等技能训练有机结合,避免把整体性很强的语言学习(尤其在基础阶段)人为地分割为互不相干的数门课程。《高职通用英语》在坚持以上特色的基础上,吸收了教学和学生所提的意见,更为注重基本技能训练,在选题和编排方面都有提高,扩大了容量,增加了学生练习册。这套书共有四册(预备级和一~三册),本书为预备级,专供入学时英语基础较差的学生使用。整套书的教学要求贴近高职学生参加的全国高等学校英语应用能力考试水准。 Unit 1 Language and Culture
Text A Lealning a Language—Language Leatning among Children
Text B Seeds of the Philippine Culture
Translation Understanding Translation of Business English
Guided Writing Business Communications(1)
Unit 2 Marketing Srtategy
Text A The Hallmarks of Familiarity—Brand Marketing
Text B Patience Is a Profit Center—Direct Marketing Strategy
Translation Translating E-mails
Guided Writing Business Communications(2)
Unit 3 Cell Phone
Text A Talk to Your Kids about Cell Phone Use
Text B Online Demon-Hunter
Translation Technical words and phrases
Guided Writing Letters of Enquiry
Unit 4 How to Manage Your Boss
Text A How to Manage Your Boss-Understanding Yourself
Text B Attention,Class!!!6Ways to Be a Smarter Teacher
Translation How to rtanslate polite formual in business letters
Guided Writing Writings of Offer
Unit 5 Nature
Text A Globe Drying Up at Fast Pace
Text B Deluged without Warning
Translation Translating international advertisemens(1)
Guided Writing Letters for Establishing/Maintaining
Business Relations
Unit 6 E-commerce
Text A E-commerce Takes off
Text B The Finer Points of E-Mail Etiquette
Translation Translating international advertisements(2)
Guided Writing Letters for Delayed Payment
Unit 7 Teaching Kids
Text A Children Need to Play,Not Compete
Text B Return to Tendrness
Translation Translating keywords in business contract
Cuided Writing Letters of Notice
Unit 8 Economy
Text A Why the War against Tettor Will Boost the Economy
Text B Yes or No:A Debate
Translation Translating business contract
Guided Writing Fax Writing
Unit 9 Public Speaking
Text A The Art of Public Speaking(1)
Text B The Art of Public Speakint(2)
Translation Translating business cards
Guided Writing E-mail Writing
Unit 10 Marketing
Text A Marketing
Text B Managing Your Boss
Translation Translating firm names
Guided Writing Contract
-
内容简介:
《高职通用英语》是一套专供高职学生使用的英语教材。它是采用2000年出版的《学院英语》开展了两轮教学实践的基础上,结合教育部有关新的考核要求,重新组织素材编写而成的。
高职的英语教学,更为强调学生获得运用英语进行工作和日常交流的能力。本书作者在这方面做了积极的尝试,受到了许多高职院校的肯定和欢迎。高职英语教学的主要特点是强调“能力为本”,加强口语和听力训练,努力将听、说、读、写等技能训练有机结合,避免把整体性很强的语言学习(尤其在基础阶段)人为地分割为互不相干的数门课程。《高职通用英语》在坚持以上特色的基础上,吸收了教学和学生所提的意见,更为注重基本技能训练,在选题和编排方面都有提高,扩大了容量,增加了学生练习册。这套书共有四册(预备级和一~三册),本书为预备级,专供入学时英语基础较差的学生使用。整套书的教学要求贴近高职学生参加的全国高等学校英语应用能力考试水准。
-
目录:
Unit 1 Language and Culture
Text A Lealning a Language—Language Leatning among Children
Text B Seeds of the Philippine Culture
Translation Understanding Translation of Business English
Guided Writing Business Communications(1)
Unit 2 Marketing Srtategy
Text A The Hallmarks of Familiarity—Brand Marketing
Text B Patience Is a Profit Center—Direct Marketing Strategy
Translation Translating E-mails
Guided Writing Business Communications(2)
Unit 3 Cell Phone
Text A Talk to Your Kids about Cell Phone Use
Text B Online Demon-Hunter
Translation Technical words and phrases
Guided Writing Letters of Enquiry
Unit 4 How to Manage Your Boss
Text A How to Manage Your Boss-Understanding Yourself
Text B Attention,Class!!!6Ways to Be a Smarter Teacher
Translation How to rtanslate polite formual in business letters
Guided Writing Writings of Offer
Unit 5 Nature
Text A Globe Drying Up at Fast Pace
Text B Deluged without Warning
Translation Translating international advertisemens(1)
Guided Writing Letters for Establishing/Maintaining
Business Relations
Unit 6 E-commerce
Text A E-commerce Takes off
Text B The Finer Points of E-Mail Etiquette
Translation Translating international advertisements(2)
Guided Writing Letters for Delayed Payment
Unit 7 Teaching Kids
Text A Children Need to Play,Not Compete
Text B Return to Tendrness
Translation Translating keywords in business contract
Cuided Writing Letters of Notice
Unit 8 Economy
Text A Why the War against Tettor Will Boost the Economy
Text B Yes or No:A Debate
Translation Translating business contract
Guided Writing Fax Writing
Unit 9 Public Speaking
Text A The Art of Public Speaking(1)
Text B The Art of Public Speakint(2)
Translation Translating business cards
Guided Writing E-mail Writing
Unit 10 Marketing
Text A Marketing
Text B Managing Your Boss
Translation Translating firm names
Guided Writing Contract
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高职通用英语(第三版)
本店经营图书主为8-95品二手书,本着认真负责的态度上传图书,尽可能详细的反应书本的真实情况.
九五品
河北省保定市
平均发货16小时
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高职通用英语(第三册)
本店经营图书主为8-95品二手书,本着认真负责的态度上传图书,尽可能详细的反应书本的真实情况.
九五品
河北省保定市
平均发货16小时
成功完成率94.56%
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九五品
河北省保定市
平均发货16小时
成功完成率94.56%
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九五品
河北省保定市
平均发货16小时
成功完成率94.56%
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高职通用英语(第三册)
本店经营图书主为8-95品二手书,本着认真负责的态度上传图书,尽可能详细的反应书本的真实情况。
九五品
河北省保定市
平均发货16小时
成功完成率94.56%
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高职通用英语(第三册)
本店经营图书主为8-95品二手书,本着认真负责的态度上传图书,尽可能详细的反应书本的真实情况
九五品
河北省保定市
平均发货16小时
成功完成率94.56%
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