全国高等院校商务英语专业本科系列规划教材·商务知识子系列：国际商务环境（英文版）

作者: 窦卫霖著

出版社: 对外经济贸易大学出版社

出版时间: 2009-06

版次: 1

ISBN: 9787811343663

定价: 23.00

装帧: 平装

开本: 16开

纸张: 其他

页数: 230页

正文语种: 英语

丛书: 全国高等院校商务英语专业本科系列规划教材

分类: 教材教辅考试>教材>大学教材>经济

5人买过

《国际商务环境（英文版）》的立足点在于为从事国际商务活动的人士提供具有实用价值的商务环境指南，其内容涵盖了国际商务活动所面临的最重要的环境因素。窦卫霖，对外经济贸易大学英语学院商务英语学系教授，硕士生导师，剑桥大学英语学院和美国佛罗里达州农业工业大学商学院访问学者。
主要研究方向为：语言与文化、跨文化交流、跨文化商务交流、商务英语教学等。
主持国家社会哲学科学研究基金项目和教育部人文社会科学研究项日。
在国内外核心刊物卜公开发表专业论文二十多篇，主编书籍四本，翻译学术专著六部。 ChapterOneBackgroundforInternationalBusiness：AnOverview
Text：GetFamiliarwithInternationalBusiness
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：FordMotorCompany
Point-counterpoint：WillWarningsabouttheSafetyofChineseProductsReduceChinasDominanceinGlobalManufacturingandTrade?
Minifile
Webalert
Furtherreading

ChapterTwoTheExternalEnvironmentofBusiness
Text：TheBusinessOrganizationandItsEnvironment
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：DisneysStrategyinChina
Point-counterpoint：DoBusinessEnvironmentReformsHaveGreatImpactonPovertyReductioninAfrica?
Minifile
Webalert
Furtherreading

ChapterThreeTheInternalEnvironmentofBusiness
Text：Organization：theInternalEnvironment
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：Team-BasedStructuresatSaabTrainingSystems
Point-counterpoint：TheManager：OmnipotentorSymbolic?
Minifile
Webalert
Furtherreading

ChapterFourPoliticalEnvironmentFacingInternationalBusiness
Text：TheChangingPoliticalEnvironment
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：ShouldGovernmentBeRunningtheRailways?
Point-counterpoint：CanaMilwaukeeSmokingBanbeEnforceable?
Minifile
Webalert
Furtherreading

ChapterFiveEconomicEnvironmentFacingInternationalBusiness
Text：TheInternationalEconomicEnvironment
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：ChineseFirmsIncentivesforForeignAcquisitions
Point-counterpoint：HelpingDevelopingNations：AidorTrade?
Minifile
Webalert
Furtherreading

ChapterSixCulturalEnvironmentFacingInternationalBusiness
Text：TheChallengeofCrossingCulturalBoundaries
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：HowDoYouThrowYour"Meishi"
Point-counterpoint：DoesInternationalBusinessLeadtoCulturalImperialism?
Minifile
Webalert
Furtherreading

ChapterSevenSocialEnvironmentFacingInternationalBusiness
Text：SocietyandBusiness
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：B&QinChina
Point-counterpoint：AreClawbackClausesReallyaNecessaryEvil?
Minifile
Webalert
Furtherreading

ChapterEightLegalEnvironmentFacingInternationalBusiness
Text：LegalSysteminInternationalBusiness
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：SweatshopEconomies
Point-counterpoint：ShouldtheAmericaImposeReligiononSecularLaw?
Minifile
Webalert
Furtherreading

ChapterNineEthicalEnvironmentFacingInternationalBusiness
Text：BusinessEthicsandCorporateCodes
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：NestleInfantFormula
Point-counterpoint：IsItEverAcceptabletoPayaBribeinBusiness?
Minifile
Webalert
Furtherreading

ChapterTenTechnologicalEnvironmentFacingInternationalBusiness
Text：ChangesinTechnologicalEnvironment
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：India：ANewTigerEconomy?
Point-counterpoint：DifferentViewpointonInformationTechnologyForum
Minifile
Webalert
Furtherreading

ChapterElevenGlobalChangeandChallengesoftheInternationalEnvironment
Text：GlobalEnvironmentofInternationalBusiness
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：CanMarketMechanismsReduceGlobalClimateChange?...
Point-counterpoint：IsRegionalPlanningtheSolution，ortheProblem?..-
Minifile
Webalert
Furtherreading
内容简介:
《国际商务环境（英文版）》的立足点在于为从事国际商务活动的人士提供具有实用价值的商务环境指南，其内容涵盖了国际商务活动所面临的最重要的环境因素。
作者简介:
窦卫霖，对外经济贸易大学英语学院商务英语学系教授，硕士生导师，剑桥大学英语学院和美国佛罗里达州农业工业大学商学院访问学者。
主要研究方向为：语言与文化、跨文化交流、跨文化商务交流、商务英语教学等。
主持国家社会哲学科学研究基金项目和教育部人文社会科学研究项日。
在国内外核心刊物卜公开发表专业论文二十多篇，主编书籍四本，翻译学术专著六部。
目录:
ChapterOneBackgroundforInternationalBusiness：AnOverview
Text：GetFamiliarwithInternationalBusiness
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：FordMotorCompany
Point-counterpoint：WillWarningsabouttheSafetyofChineseProductsReduceChinasDominanceinGlobalManufacturingandTrade?
Minifile
Webalert
Furtherreading

ChapterTwoTheExternalEnvironmentofBusiness
Text：TheBusinessOrganizationandItsEnvironment
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：DisneysStrategyinChina
Point-counterpoint：DoBusinessEnvironmentReformsHaveGreatImpactonPovertyReductioninAfrica?
Minifile
Webalert
Furtherreading

ChapterThreeTheInternalEnvironmentofBusiness
Text：Organization：theInternalEnvironment
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：Team-BasedStructuresatSaabTrainingSystems
Point-counterpoint：TheManager：OmnipotentorSymbolic?
Minifile
Webalert
Furtherreading

ChapterFourPoliticalEnvironmentFacingInternationalBusiness
Text：TheChangingPoliticalEnvironment
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：ShouldGovernmentBeRunningtheRailways?
Point-counterpoint：CanaMilwaukeeSmokingBanbeEnforceable?
Minifile
Webalert
Furtherreading

ChapterFiveEconomicEnvironmentFacingInternationalBusiness
Text：TheInternationalEconomicEnvironment
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：ChineseFirmsIncentivesforForeignAcquisitions
Point-counterpoint：HelpingDevelopingNations：AidorTrade?
Minifile
Webalert
Furtherreading

ChapterSixCulturalEnvironmentFacingInternationalBusiness
Text：TheChallengeofCrossingCulturalBoundaries
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：HowDoYouThrowYour"Meishi"
Point-counterpoint：DoesInternationalBusinessLeadtoCulturalImperialism?
Minifile
Webalert
Furtherreading

ChapterSevenSocialEnvironmentFacingInternationalBusiness
Text：SocietyandBusiness
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：B&QinChina
Point-counterpoint：AreClawbackClausesReallyaNecessaryEvil?
Minifile
Webalert
Furtherreading

ChapterEightLegalEnvironmentFacingInternationalBusiness
Text：LegalSysteminInternationalBusiness
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：SweatshopEconomies
Point-counterpoint：ShouldtheAmericaImposeReligiononSecularLaw?
Minifile
Webalert
Furtherreading

ChapterNineEthicalEnvironmentFacingInternationalBusiness
Text：BusinessEthicsandCorporateCodes
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：NestleInfantFormula
Point-counterpoint：IsItEverAcceptabletoPayaBribeinBusiness?
Minifile
Webalert
Furtherreading

ChapterTenTechnologicalEnvironmentFacingInternationalBusiness
Text：ChangesinTechnologicalEnvironment
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：India：ANewTigerEconomy?
Point-counterpoint：DifferentViewpointonInformationTechnologyForum
Minifile
Webalert
Furtherreading

ChapterElevenGlobalChangeandChallengesoftheInternationalEnvironment
Text：GlobalEnvironmentofInternationalBusiness
Wordsandexpressions
Keyterms
Notes
Summaryofkeypoints
Exercises
Casestudy：CanMarketMechanismsReduceGlobalClimateChange?...
Point-counterpoint：IsRegionalPlanningtheSolution，ortheProblem?..-
Minifile
Webalert
Furtherreading