跨文化交际：原理与应用

作者: 余卫华 , 谌莉 , 曹环 , 楼凌玲 , 张悦 , 王敏

出版社: 清华大学出版社

出版时间: 2022-10

版次: 1

ISBN: 9787302614449

定价: 75.00

装帧: 其他

开本: 16开

纸张: 胶版纸

字数: 384.000千字

分类: 教材教辅考试>教材>大学教材>文学

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《跨文化交际：原理与应用》是国家级一流本科课程“东方遇见西方：跨文化交际之旅”的配套教材。本教材采用全英文编写，内容涉及跨文化交际入门、言语和非言语交际、交际能力和跨文化能力、文化模式、不同社会语境下的跨文化交际、文化偏见、身份、全球化和全球公民，希望在提高学生英语水平的同时培养他们的跨文化交际能力。教材的主要特点是在引入跨文化交际原理时采用案例进行分析和讲解，提升学生的学习兴趣，培养他们的问题意识和思辨能力，使其尽可能在轻松愉快的学习过程中获得更好的学习体验和学习效果。本教材另配有各章节习题、测试题及内容丰富的PPT 课件，读者可登录www.tsinghuaelt.com下载使用。本教材适用于高等学校跨文化交际类课程，也可供在智慧树平台学习该门课程的学生和对跨文化交际感兴趣的相关人士使用。余卫华，英国杜伦大学博士，教授，浙江越秀外国语学院稽山学者，英语学院院长，浙江省翻译协会副会长，中国语言教育研究会常务理事，浙江省省级一流专业（翻译）负责人。主持国家社科基金中华学术外译一项、教育重点课题一项、国家级一流课程一门及省市厅级课题多项。在权威或核心期刊发表学术论文40余篇，出版学术著作和教材20多部。 Brief Introduction to Intercultural Communication

11 Defining and Describing Culture  2

111 Two Types of Culture  2

112 Five Dimensions of Culture  3

113 Characteristics of Culture 5

12 Culture and Communication9

121 Defining and Describing Communication9

122 Relationship Between Culture and Communication 10

13 Defining and Describing Intercultural Communication13

131 Definition of Intercultural Communication 13

132 Five Elements in the Communication Process 14

Chapter 2

Verbal and Nonverbal Communication

21 Introduction to Verbal Communication  22

211 Role of Language in Verbal Communication  23

212 Receptive and Productive Language Skills 25

213 Need for Using Bias-Free Language  26

214 Types of Verbal Communication  26

22 Verbal Communication Skills  29

221 Effective Verbal Communication 29

222 Examples of Verbal Communication Skills in the Workplace 29

223 7Cs of Communication  32

224 Steps to Improve Your Verbal Communication Skills in the Workplace  33

23 Introduction to Nonverbal Communication  36

231 Definition of Nonverbal Communication 37

232 Types and Features of Nonverbal Communication  37

24 Functions of Nonverbal Communication 43

241 Conveying Meaning43

242 Regulating Conversational Flow44

243 Affecting Relationships45

244 Expressing Identities49

25 Guidelines to Improve Nonverbal Competence 51

Chapter 3

Communicative Competence & Intercultural Competence

31 Communicative Competence & Intercultural Communicative

Competence60

311 Framework for Communicative Competence 61

312 Concept of Intercultural Communicative Competence  62

313 Concept of Transcultural Competence 63

314 Skills of Multilingual Communicators 64

32 Communicating Under Different Cultural Contexts  65

321 Differences in Greetings66

322 Differences in Approval and Disapproval Movements 68

323 High-Contact Culture & Low-Contact Culture 71

324 Signs Cannot Be Used Casually Abroad  73

33 A Recipe for Successful Intercultural Communication  75

331 A Heart Set 76

332 A Mindset  77

333 A Skill Set  78

334 Other Practical Approaches  79

34 Culture Shock  79

341 Five Stages of Culture Shock  79

342 Reverse Culture Shock  83

343 Transition Shock 84

Chapter 4

Cultural Patterns

41 A Brief Introduction to Cultural Patterns 90

411 Beliefs91

412 Values  92

413 Norms94

42 High-Context & Low-Context Cultures 96

421 High-Context Culture96

422 Low-Context Culture 97

423 Differences Between High-Context Culture & Low-Context Culture 98

424 China—A Country in a High-Context Culture 101

425 America—A Country in a Low-Context Culture 102

43 Cultural Dimensions Theory 106

431 Masculinity & Femininity 107

432 High Power Distance & Low Power Distance  109

433 Collectivism & Individualism 113

434 Uncertainty Avoidance 117

435 Long-Term Orientation & Short-Term Orientation 119

44 Values Orientation Theory124

441 Human-Nature Orientation 125

442 Man-Nature Orientation126

443 Time Orientation 127

444 Activity Orientation 128

445 Relational Orientation 129

Chapter 5

Intercultural Communication in Various Social Contexts

51 Family and Friends136

511 Brief Introduction to Relationship136

512 Family Relationships 137

513 Friendships 138

52 Education140

521 Relationship Between Education and Culture 140

522 Cultural Dimensions in an Educational Context 141

53 Economics and Business144

531 Three Main Factors Influencing International Communication in Business144

532 Important Tips on Doing Business Internationally146

54 Principles and Rules of Intercultural Communication148

Chapter 6

Cultural Bias

61 Stereotype158

611 Definition of Stereotype158

612 Three Major Types of Stereotypes 159

613 Two Dimensions of Stereotypes 160

614 Characteristics of Stereotypes  160

615 Causes of Stereotypes 161

616 Influences of Stereotypes162

617 Tips on Reducing Stereotypes 163

62 Prejudice 172

621 Definition of Prejudice173

622 Seven Types of Prejudice173

623 Causes of Prejudice 177

624 Influences of Prejudice 179

63 Racism183

631 Brief Introduction to Racism183

632 Four Main Types of Racism 184

633 Causes and Effects of Different Types of Racism 186

634 Ways to Cope with Racism192

64 Stereotypes, Prejudice & Intercultural Communication 194

641 Interrelationship Among Stereotypes, Prejudice & Discrimination194

642 Impacts of Stereotype and Prejudice on Intercultural Communication 197

Chapter 7

Identity

71 Personal Identity  202

72 Social Identity  206

721 Understanding of Social Identity 207

722 Henri Tajfel and His Social Identity Theory208

723 Three Stages of Social Identity Awareness 209

724 Realistic Group Conflict Theory: Intergroup Conflict212

725 Identity Threat 217

73 Cultural Identity  220

731 Definition of Cultural Identity  220

732 Major Types of Cultural Identities 222

733 Formation of Cultural Identity: Jean S Phinney’s Three-Stage Model of

Ethnic Identity Development  225

Chapter 8

Globalization and Global Citizenship

81 Globalization  234

811 Overview of Globalization 234

812 Economic Globalization 237

813 Political Globalization 239

814 Cultural Globalization240

82 Global Citizenship  248

821 Definition of Global Citizenship  248

822 Core Themes of Global Citizenship 249

823 Outlooks of Global Citizenship 251

824 Skills Needed for Global Citizenship251

83 Global Citizenship Education  256

831 Definition of Global Citizenship Education  256

832 Pedagogical Features of Global Citizenship Education 257

References  269
内容简介:
《跨文化交际：原理与应用》是国家级一流本科课程“东方遇见西方：跨文化交际之旅”的配套教材。本教材采用全英文编写，内容涉及跨文化交际入门、言语和非言语交际、交际能力和跨文化能力、文化模式、不同社会语境下的跨文化交际、文化偏见、身份、全球化和全球公民，希望在提高学生英语水平的同时培养他们的跨文化交际能力。教材的主要特点是在引入跨文化交际原理时采用案例进行分析和讲解，提升学生的学习兴趣，培养他们的问题意识和思辨能力，使其尽可能在轻松愉快的学习过程中获得更好的学习体验和学习效果。本教材另配有各章节习题、测试题及内容丰富的PPT 课件，读者可登录www.tsinghuaelt.com下载使用。本教材适用于高等学校跨文化交际类课程，也可供在智慧树平台学习该门课程的学生和对跨文化交际感兴趣的相关人士使用。
作者简介:
余卫华，英国杜伦大学博士，教授，浙江越秀外国语学院稽山学者，英语学院院长，浙江省翻译协会副会长，中国语言教育研究会常务理事，浙江省省级一流专业（翻译）负责人。主持国家社科基金中华学术外译一项、教育重点课题一项、国家级一流课程一门及省市厅级课题多项。在权威或核心期刊发表学术论文40余篇，出版学术著作和教材20多部。
目录:
Brief Introduction to Intercultural Communication

11 Defining and Describing Culture  2

111 Two Types of Culture  2

112 Five Dimensions of Culture  3

113 Characteristics of Culture 5

12 Culture and Communication9

121 Defining and Describing Communication9

122 Relationship Between Culture and Communication 10

13 Defining and Describing Intercultural Communication13

131 Definition of Intercultural Communication 13

132 Five Elements in the Communication Process 14

Chapter 2

Verbal and Nonverbal Communication

21 Introduction to Verbal Communication  22

211 Role of Language in Verbal Communication  23

212 Receptive and Productive Language Skills 25

213 Need for Using Bias-Free Language  26

214 Types of Verbal Communication  26

22 Verbal Communication Skills  29

221 Effective Verbal Communication 29

222 Examples of Verbal Communication Skills in the Workplace 29

223 7Cs of Communication  32

224 Steps to Improve Your Verbal Communication Skills in the Workplace  33

23 Introduction to Nonverbal Communication  36

231 Definition of Nonverbal Communication 37

232 Types and Features of Nonverbal Communication  37

24 Functions of Nonverbal Communication 43

241 Conveying Meaning43

242 Regulating Conversational Flow44

243 Affecting Relationships45

244 Expressing Identities49

25 Guidelines to Improve Nonverbal Competence 51

Chapter 3

Communicative Competence & Intercultural Competence

31 Communicative Competence & Intercultural Communicative

Competence60

311 Framework for Communicative Competence 61

312 Concept of Intercultural Communicative Competence  62

313 Concept of Transcultural Competence 63

314 Skills of Multilingual Communicators 64

32 Communicating Under Different Cultural Contexts  65

321 Differences in Greetings66

322 Differences in Approval and Disapproval Movements 68

323 High-Contact Culture & Low-Contact Culture 71

324 Signs Cannot Be Used Casually Abroad  73

33 A Recipe for Successful Intercultural Communication  75

331 A Heart Set 76

332 A Mindset  77

333 A Skill Set  78

334 Other Practical Approaches  79

34 Culture Shock  79

341 Five Stages of Culture Shock  79

342 Reverse Culture Shock  83

343 Transition Shock 84

Chapter 4

Cultural Patterns

41 A Brief Introduction to Cultural Patterns 90

411 Beliefs91

412 Values  92

413 Norms94

42 High-Context & Low-Context Cultures 96

421 High-Context Culture96

422 Low-Context Culture 97

423 Differences Between High-Context Culture & Low-Context Culture 98

424 China—A Country in a High-Context Culture 101

425 America—A Country in a Low-Context Culture 102

43 Cultural Dimensions Theory 106

431 Masculinity & Femininity 107

432 High Power Distance & Low Power Distance  109

433 Collectivism & Individualism 113

434 Uncertainty Avoidance 117

435 Long-Term Orientation & Short-Term Orientation 119

44 Values Orientation Theory124

441 Human-Nature Orientation 125

442 Man-Nature Orientation126

443 Time Orientation 127

444 Activity Orientation 128

445 Relational Orientation 129

Chapter 5

Intercultural Communication in Various Social Contexts

51 Family and Friends136

511 Brief Introduction to Relationship136

512 Family Relationships 137

513 Friendships 138

52 Education140

521 Relationship Between Education and Culture 140

522 Cultural Dimensions in an Educational Context 141

53 Economics and Business144

531 Three Main Factors Influencing International Communication in Business144

532 Important Tips on Doing Business Internationally146

54 Principles and Rules of Intercultural Communication148

Chapter 6

Cultural Bias

61 Stereotype158

611 Definition of Stereotype158

612 Three Major Types of Stereotypes 159

613 Two Dimensions of Stereotypes 160

614 Characteristics of Stereotypes  160

615 Causes of Stereotypes 161

616 Influences of Stereotypes162

617 Tips on Reducing Stereotypes 163

62 Prejudice 172

621 Definition of Prejudice173

622 Seven Types of Prejudice173

623 Causes of Prejudice 177

624 Influences of Prejudice 179

63 Racism183

631 Brief Introduction to Racism183

632 Four Main Types of Racism 184

633 Causes and Effects of Different Types of Racism 186

634 Ways to Cope with Racism192

64 Stereotypes, Prejudice & Intercultural Communication 194

641 Interrelationship Among Stereotypes, Prejudice & Discrimination194

642 Impacts of Stereotype and Prejudice on Intercultural Communication 197

Chapter 7

Identity

71 Personal Identity  202

72 Social Identity  206

721 Understanding of Social Identity 207

722 Henri Tajfel and His Social Identity Theory208

723 Three Stages of Social Identity Awareness 209

724 Realistic Group Conflict Theory: Intergroup Conflict212

725 Identity Threat 217

73 Cultural Identity  220

731 Definition of Cultural Identity  220

732 Major Types of Cultural Identities 222

733 Formation of Cultural Identity: Jean S Phinney’s Three-Stage Model of

Ethnic Identity Development  225

Chapter 8

Globalization and Global Citizenship

81 Globalization  234

811 Overview of Globalization 234

812 Economic Globalization 237

813 Political Globalization 239

814 Cultural Globalization240

82 Global Citizenship  248

821 Definition of Global Citizenship  248

822 Core Themes of Global Citizenship 249

823 Outlooks of Global Citizenship 251

824 Skills Needed for Global Citizenship251

83 Global Citizenship Education  256

831 Definition of Global Citizenship Education  256

832 Pedagogical Features of Global Citizenship Education 257

References  269

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跨文化交际：原理与应用

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