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AirMonopolyHowRobertMilton'sAirCanadaWon

AirMonopolyHowRobertMilton'sAirCanadaWon

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作者: Keith Mcarthur 著

出版社: Macfarlane,Walter&Ross

出版时间: 2004-03

ISBN: 9780771056888

定价: 213.00

装帧: 其他

页数: 368页

正文语种: 英语

分类: 外文古旧书>英文书>经济

No Canadian company today holds a higher profile than Air Canada; few CEOs possess the recognition factor of its chief， Robert Milton. But in 2004， their notoriety is for all the wrong reasons： in less than four years under Milton’s command， Air Canada has gone from unrivalled industry giant to a wounded behemoth seeking bankruptcy protection. Was it mismanagement， government interference， a radically changed global environment， or just plain bad luck that brought down Canada’s national flag carrier?

Air Monopoly answers the question with a penetrating examination of a glamorous， high-risk business that attracts more than its share of dreamers and egotists. Milton， a life-long aviation enthusiast， took the controls at Air Canada at age thirty-nine in 1999. After a legal， political， and public-relations free-for-all， Milton also took over Canadian Airlines. Then came a global economic downturn， the terrorist attacks of September 11， 2001， and wars in Afghanistan and Iraq. Since then questionable decisions， bad timing， and hubris have sent Air Canada into a tailspin， threatening its very existence.

Air Monopoly offers insightful analysis， eye-opening revelations， and provocative prescriptions for the future of air travel in Canada. Here is the business book of the year. Keith McArthur has been transportation reporter for the Globe and Mail’s Report on Business since June 2000, following the airline industry’s fortunes on a daily basis. He was a co-winner of the 2002 Floyd S. Chalmers Award for Excellence in Financial Journalism for a ROB piece on the demise of Canada 3000. He lives in Toronto. Air Monopoly is his first book.,,
内容简介:
No Canadian company today holds a higher profile than Air Canada; few CEOs possess the recognition factor of its chief， Robert Milton. But in 2004， their notoriety is for all the wrong reasons： in less than four years under Milton’s command， Air Canada has gone from unrivalled industry giant to a wounded behemoth seeking bankruptcy protection. Was it mismanagement， government interference， a radically changed global environment， or just plain bad luck that brought down Canada’s national flag carrier?

Air Monopoly answers the question with a penetrating examination of a glamorous， high-risk business that attracts more than its share of dreamers and egotists. Milton， a life-long aviation enthusiast， took the controls at Air Canada at age thirty-nine in 1999. After a legal， political， and public-relations free-for-all， Milton also took over Canadian Airlines. Then came a global economic downturn， the terrorist attacks of September 11， 2001， and wars in Afghanistan and Iraq. Since then questionable decisions， bad timing， and hubris have sent Air Canada into a tailspin， threatening its very existence.

Air Monopoly offers insightful analysis， eye-opening revelations， and provocative prescriptions for the future of air travel in Canada. Here is the business book of the year.
作者简介:
Keith McArthur has been transportation reporter for the Globe and Mail’s Report on Business since June 2000, following the airline industry’s fortunes on a daily basis. He was a co-winner of the 2002 Floyd S. Chalmers Award for Excellence in Financial Journalism for a ROB piece on the demise of Canada 3000. He lives in Toronto. Air Monopoly is his first book.,,

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