CATS: The Nine Lives of Innovation

CATS: The Nine Lives of Innovation

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作者: Stephen C. Lundin 著

出版社: McGraw-Hill

出版时间: 2008-12

版次: 1

ISBN: 9780071602211

定价: 213.60

装帧: 精装

开本: 其他

纸张: 其他

页数: 192页

正文语种: 英语

分类: 外文古旧书>英文书>经济

It'stimetolettheCATSoutofthebag...Curiositymighthavekilledtheproverbialcat,butwithoutitveryrealachievementswouldneveroccur.Withthisbookasyourguide,you’lllearnhowtosparkyourinnatecuriosity,pounceonproblemsinwaysyouneverimagined,andenjoygreatersuccessandsatisfactionatwork—andinyourpersonallife.Playful,profound,andpositivelyupbeat,CATSprovideswhatyouneedtotapintoyourpowerofinnovation—andthenunleashitineverymemberofyourorganization.Whilemostbusinessthinkersviewthischallengefromthetopdown,StephenLundinseesthesubjectfromaCAT's-eyeview,explaininghowtogeteveryemployee--nomatterwhatlevel--tothinkandactininnovativeways.Inside,heexaminesthefourchallengestoinnovationandofferspracticalmeasuresaimedatconqueringthem.You'lllearnhowto:Bebrave('fraidycatsneverinnovate)Stopbeing“normal”(makeyourownrules!)Embracefailure(it'stheonlywaytolearn)Fostercreativity(don'tbeacontrolfreak)LundinthendescribestheNineLivesofInnovation,eachofwhichisasteptowardrealizingyourinnerCATandbecomingafullycontributingmemberofaninnovativeorganization.Prowlinginsideeveryemployeeisaquestioner,acreator,aninnovator--clawsoutandreadytopounce.BecomeaCATandyoumayfindyourselfspringingonideasinawaythatsurprisesyou—andeveryonearoundyou. StephenC.Lundinisawriterandfilmmakerwithabackgroundinbusiness,management,andeducation.HisbestsellingbookFISH!hasappearedcontinuouslyontheWallStreetJournalandBusinessWeekbestsellerlists,andhasbeenpublishedin34languages.
内容简介:
It'stimetolettheCATSoutofthebag...Curiositymighthavekilledtheproverbialcat,butwithoutitveryrealachievementswouldneveroccur.Withthisbookasyourguide,you’lllearnhowtosparkyourinnatecuriosity,pounceonproblemsinwaysyouneverimagined,andenjoygreatersuccessandsatisfactionatwork—andinyourpersonallife.Playful,profound,andpositivelyupbeat,CATSprovideswhatyouneedtotapintoyourpowerofinnovation—andthenunleashitineverymemberofyourorganization.Whilemostbusinessthinkersviewthischallengefromthetopdown,StephenLundinseesthesubjectfromaCAT's-eyeview,explaininghowtogeteveryemployee--nomatterwhatlevel--tothinkandactininnovativeways.Inside,heexaminesthefourchallengestoinnovationandofferspracticalmeasuresaimedatconqueringthem.You'lllearnhowto:Bebrave('fraidycatsneverinnovate)Stopbeing“normal”(makeyourownrules!)Embracefailure(it'stheonlywaytolearn)Fostercreativity(don'tbeacontrolfreak)LundinthendescribestheNineLivesofInnovation,eachofwhichisasteptowardrealizingyourinnerCATandbecomingafullycontributingmemberofaninnovativeorganization.Prowlinginsideeveryemployeeisaquestioner,acreator,aninnovator--clawsoutandreadytopounce.BecomeaCATandyoumayfindyourselfspringingonideasinawaythatsurprisesyou—andeveryonearoundyou.
作者简介:
StephenC.Lundinisawriterandfilmmakerwithabackgroundinbusiness,management,andeducation.HisbestsellingbookFISH!hasappearedcontinuouslyontheWallStreetJournalandBusinessWeekbestsellerlists,andhasbeenpublishedin34languages.

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