Values-DrivenBusiness:HowtoChangetheWorld,MakeMoney,andHaveFun

Values-DrivenBusiness:HowtoChangetheWorld,MakeMoney,andHaveFun

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作者: Ben Cohen 著 , Mal Warwick 著

出版社: Mcgraw-Hill

出版时间: 2006-03

ISBN: 9781576753583

定价: 124.50

装帧: 平装

页数: 156页

正文语种: 英语

丛书: SocialVentureNetworkSeries

分类: 外文古旧书>英文书>经济

There's no shortage of books on how to run small businesses, but few of them cover the special value — and special challenges — of socially responsible business practices for small- or medium-size companies. "Values-Driven Business addresses that gap. The first entry in Ben Cohen's new "Social Venture Network series, this guide uses real-world examples to show how "triple bottom line" practices — profits, people, and planet — have helped companies throughout North America thrive. The book contains first steps that owners or managers can use to start narrowing the gap between personal values and business practices. It also illustrates the many dimensions of value-driven business, ... Ben Cohen and Jerry Greenfield, cofounders of Ben & Jerry's Homemade, Inc., opened their first ice cream shop in Burlington, Vermont, in 1978. Cohen is chairperson and Greenfield is vice-chairperson of the board of Ben & Jerry's Homemade, Inc. They live in Vermont.Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates; Share Group; Donordigital; and Response Management Technologies. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of sixteen books on the topic of fundraising, including How to Write Successful Fundraising Letters and The Five Strategies for Fundraising Success.
内容简介:
There's no shortage of books on how to run small businesses, but few of them cover the special value — and special challenges — of socially responsible business practices for small- or medium-size companies. "Values-Driven Business addresses that gap. The first entry in Ben Cohen's new "Social Venture Network series, this guide uses real-world examples to show how "triple bottom line" practices — profits, people, and planet — have helped companies throughout North America thrive. The book contains first steps that owners or managers can use to start narrowing the gap between personal values and business practices. It also illustrates the many dimensions of value-driven business, ...
作者简介:
Ben Cohen and Jerry Greenfield, cofounders of Ben & Jerry's Homemade, Inc., opened their first ice cream shop in Burlington, Vermont, in 1978. Cohen is chairperson and Greenfield is vice-chairperson of the board of Ben & Jerry's Homemade, Inc. They live in Vermont.Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates; Share Group; Donordigital; and Response Management Technologies. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of sixteen books on the topic of fundraising, including How to Write Successful Fundraising Letters and The Five Strategies for Fundraising Success.

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