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敏捷产品管理：用Scrum创建客户喜爱的产品

作者: [德] Roman Pichler(罗曼·皮克勒

出版社: 电子工业出版社

出版时间: 2023-10

版次: 1

ISBN: 9787121463051

定价: 68.00

装帧: 其他

开本: 16开

页数: 180页

字数: 111千字

分类: 管理

2人买过

本书阐述了产品负责人的角色和职责，描述了各类基于Scrum框架的敏捷产品管理实践，包括利用紧急需求、创建最小可销售产品、利用早期客户反馈及与开发团队密切合作等。本书将产品管理与敏捷开发环境相结合，通过真实的案例，展示了如何使用Scrum创建成功的产品，对何为出色的产品负责人给出了明确的定义，并就如何履行这一角色的职责提供了实用的指南。本书的核心内容包括：理解产品负责人的角色；创建产品愿景；梳理产品待办列表；制订发布计划；在冲刺计划会议中协作；转型为产品负责人。罗曼·皮克勒（Roman Pichler），业内领先的Scrum和敏捷产品管理专家，专门研究产品战略、领导力和敏捷管理，有15年以上的产品经理培训经验，帮助很多公司提高了产品管理能力。是敏捷产品管理实践的先驱，对产品负责人（Product Owner，PO）这一角色有着深入的研究，他开发了一系列模型、方法和工具来帮助团队创建成功的产品。他在Scrum联盟参与领导工作，负责为Scrum产品负责人认证（Certified Scrum Product Owner，CSPO）开发课程，是伦敦Scrum用户群组的创始人，也是伦敦产品管理社区的活跃成员。

刘立管理学博士、大连外国语大学商学院教授。兼任清华大学技术创新研究中心学术委员、混沌学园的创新领教，以及东北大学、大连海事大学等多所高校客座教授。注册国际产品经理（NPDP）、注册首席创新官（CCIO）、注册高级咨询顾问（CSC）、注册资产评估师（CPV）。长期从事创新、产业、产品方面的培训、咨询和研究工作。在《管理世界》等多个刊物发表论文几十篇。著译作有《创新型企业及其成长》《新产品管理》《新产品组合管理》等。管婷婷中国敏捷教练委员会委员、专业敏捷教练，设计思维引导师。曾受邀加入IBM敏捷大学，担任敏捷教练、设计思维培训师和引导者，帮助多个IBM团队使用设计思维改善用户体验。她常年担任PMI（中国）年会、TID质量大会、Reginal Scrum Gathering大会的嘉宾并分享敏捷转型、敏捷团队建设等与敏捷相关主题，在敏捷社区具有非常大的影响力。第1 章理解产品负责人的角色·········································.1

1.1 产品负责人的角色···············································.4

1.2 产品负责人的理想特征·········································.6

1.3 与团队合作························································12

1.4 与Scrum Master 共同协作····································13

1.5 与客户、用户、干系人合作···································15

1.6 产品负责人角色的延展·········································17

1.7 常见错误···························································22

1.8 反思································································27

第2 章产品愿景··························································29

2.1 构思产品愿景·····················································32

2.2 愿景的理想质量··················································34

2.3 最小适销产品·····················································36

2.4 简洁································································40

2.5 客户需求和产品属性············································43

2.6 愿景的生成方式··················································45

2.7 愿景的创建方法··················································47

2.8 愿景与产品路线图···············································52

2.9 最小产品与产品版本············································53

2.10 常见错误·························································55

2.11 反思·······························································58

第3 章产品待办列表····················································61

3.1 产品待办列表的“DEEP”特征······························64

3.2 梳理产品待办列表···············································66

3.3 发掘和描述条目··················································68

3.4 产品待办列表的优先级排序···································72

3.5 准备冲刺计划会议···············································78

3.6 条目的规模························································85

3.7 处理非功能性需求···············································90

3.8 产品待办列表的扩展············································92

3.9 常见错误···························································94

3.10 反思·······························································98

第4 章产品发布计划····················································99

4.1 时间、成本和功能············································.102

4.2 冻结质量························································.105

4.3 尽早且频繁发布···············································.106

4.4 季度循环························································.109

4.5 速率·····························································.110

4.6 发布燃尽························································.111

4.7 发布计划························································.116

4.8 大型项目的发布计划·········································.121

4.9 常见错误························································.124

4.10 反思····························································.126

第5 章冲刺会议中的协作···········································.129

5.1 冲刺计划会议··················································.132

5.2 定义“完成”··················································.134

5.3 Scrum 每日站会···············································.135

5.4 冲刺待办列表和冲刺燃尽图································.136

5.5 冲刺评审会议··················································.137

5.6 冲刺回顾会议··················································.139

5.7 大型项目的冲刺会议·········································.141

5.8 常见错误························································.144

5.9 反思·····························································.147

第6 章转型为产品负责人···········································.149

6.1 成为优秀的产品负责人······································.152

6.2 培养优秀的产品负责人······································.155

6.3 反思·····························································.159
内容简介:
本书阐述了产品负责人的角色和职责，描述了各类基于Scrum框架的敏捷产品管理实践，包括利用紧急需求、创建最小可销售产品、利用早期客户反馈及与开发团队密切合作等。本书将产品管理与敏捷开发环境相结合，通过真实的案例，展示了如何使用Scrum创建成功的产品，对何为出色的产品负责人给出了明确的定义，并就如何履行这一角色的职责提供了实用的指南。本书的核心内容包括：理解产品负责人的角色；创建产品愿景；梳理产品待办列表；制订发布计划；在冲刺计划会议中协作；转型为产品负责人。
作者简介:
罗曼·皮克勒（Roman Pichler），业内领先的Scrum和敏捷产品管理专家，专门研究产品战略、领导力和敏捷管理，有15年以上的产品经理培训经验，帮助很多公司提高了产品管理能力。是敏捷产品管理实践的先驱，对产品负责人（Product Owner，PO）这一角色有着深入的研究，他开发了一系列模型、方法和工具来帮助团队创建成功的产品。他在Scrum联盟参与领导工作，负责为Scrum产品负责人认证（Certified Scrum Product Owner，CSPO）开发课程，是伦敦Scrum用户群组的创始人，也是伦敦产品管理社区的活跃成员。

刘立管理学博士、大连外国语大学商学院教授。兼任清华大学技术创新研究中心学术委员、混沌学园的创新领教，以及东北大学、大连海事大学等多所高校客座教授。注册国际产品经理（NPDP）、注册首席创新官（CCIO）、注册高级咨询顾问（CSC）、注册资产评估师（CPV）。长期从事创新、产业、产品方面的培训、咨询和研究工作。在《管理世界》等多个刊物发表论文几十篇。著译作有《创新型企业及其成长》《新产品管理》《新产品组合管理》等。管婷婷中国敏捷教练委员会委员、专业敏捷教练，设计思维引导师。曾受邀加入IBM敏捷大学，担任敏捷教练、设计思维培训师和引导者，帮助多个IBM团队使用设计思维改善用户体验。她常年担任PMI（中国）年会、TID质量大会、Reginal Scrum Gathering大会的嘉宾并分享敏捷转型、敏捷团队建设等与敏捷相关主题，在敏捷社区具有非常大的影响力。
目录:
第1 章理解产品负责人的角色·········································.1

1.1 产品负责人的角色···············································.4

1.2 产品负责人的理想特征·········································.6

1.3 与团队合作························································12

1.4 与Scrum Master 共同协作····································13

1.5 与客户、用户、干系人合作···································15

1.6 产品负责人角色的延展·········································17

1.7 常见错误···························································22

1.8 反思································································27

第2 章产品愿景··························································29

2.1 构思产品愿景·····················································32

2.2 愿景的理想质量··················································34

2.3 最小适销产品·····················································36

2.4 简洁································································40

2.5 客户需求和产品属性············································43

2.6 愿景的生成方式··················································45

2.7 愿景的创建方法··················································47

2.8 愿景与产品路线图···············································52

2.9 最小产品与产品版本············································53

2.10 常见错误·························································55

2.11 反思·······························································58

第3 章产品待办列表····················································61

3.1 产品待办列表的“DEEP”特征······························64

3.2 梳理产品待办列表···············································66

3.3 发掘和描述条目··················································68

3.4 产品待办列表的优先级排序···································72

3.5 准备冲刺计划会议···············································78

3.6 条目的规模························································85

3.7 处理非功能性需求···············································90

3.8 产品待办列表的扩展············································92

3.9 常见错误···························································94

3.10 反思·······························································98

第4 章产品发布计划····················································99

4.1 时间、成本和功能············································.102

4.2 冻结质量························································.105

4.3 尽早且频繁发布···············································.106

4.4 季度循环························································.109

4.5 速率·····························································.110

4.6 发布燃尽························································.111

4.7 发布计划························································.116

4.8 大型项目的发布计划·········································.121

4.9 常见错误························································.124

4.10 反思····························································.126

第5 章冲刺会议中的协作···········································.129

5.1 冲刺计划会议··················································.132

5.2 定义“完成”··················································.134

5.3 Scrum 每日站会···············································.135

5.4 冲刺待办列表和冲刺燃尽图································.136

5.5 冲刺评审会议··················································.137

5.6 冲刺回顾会议··················································.139

5.7 大型项目的冲刺会议·········································.141

5.8 常见错误························································.144

5.9 反思·····························································.147

第6 章转型为产品负责人···········································.149

6.1 成为优秀的产品负责人······································.152

6.2 培养优秀的产品负责人······································.155

6.3 反思·····························································.159

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敏捷产品管理：用Scrum创建客户喜爱的产品

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