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Harvard Business Review on Corporate Strategy

Harvard Business Review on Corporate Strategy
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作者: （哈佛商学院出版社） 著
出版社: Harvard Business School Press
1999-08
版次: 1
ISBN: 9781578511426
定价: 174.00
装帧: 平装
开本: 32开
纸张: 胶版纸
页数: 260页
正文语种: 英语
丛书: 管理必读系列
分类: 外文古旧书>英文书>管理
14人买过
  • Forreaderswhoneedtostayup-to-dateonthenewrulesandevolvingideasthatareshapingtoday'scorporatestrategies,thisreferenceisessential.TheHarvardBusinessReviewPaperbackSeriesisdesignedtobringtoday'smanagersandprofessionalsthefundamentalinformationtheyneedtostaycompetitiveinafast-movingworld.HerearethelandmarkideasthathaveestablishedtheHarvardBusinessReviewasrequiredreadingforambitiousbusinesspeopleinorganizationsaroundtheglobe.Articlesinclude:CreatingCorporateAdvantagebyDavidJ.CollisandCynthiaA.Montgomery;CompetingonResources:Strategyinthe1990sbyDavidJ.CollisandCynthiaA.Montgomery;DesperatelySeekingSynergybyMichaelGooldandAndrewCampbell;TheEndofCorporateImperialismbyC.K.PrahaladandKennethLieberthal;BeyondGreening:StrategiesforaSustainableWorldbyStuartL.HartandJeffreyF.Rayport;WhyFocusedStrategiesMaybeWrongforEmergingMarketsbyTarunKhannaandKrishnaG.Palepu;CompetingonCapabilities:TheNewRulesofCorporateStrategybyGeorgeStalk,Jr.,PhilipEvans,andLawrenceE.Shulman;andCorporateStrategy:TheQuestforParentingAdvantagebyAndrewCampbell,MichaelGoold,andMarcusAlexander. Since1984,HarvardBusinessSchoolPresshasbeendedicatedtopublishingthemostcontemporarymanagementthinking,writtenbyauthorsandpractitionerswhoareleadingtheway.Whetherreadersareseekingbig-picturestrategicthinkingortacticalproblemsolving,adviceinmanagingglobalcorporationsorfordevelopingpersonalcareers,HBSPresshelpsfuelthefireofinnovativethought.HBSPresshasearnedareputationasthespringboardofthoughtforbothestablishedandemergingbusinessleaders. Creating Corporate Advantage 

    Competing on Resources: Strategy in the 1990s 

    Desperately Seeking Synergy 

    The End of Corporate Imperialism 

    Beyond Greening: Strategies for a Sustainable World 

    Why Focused Strategies May Be Wrong for Emerging Markets 

    Competing on Capabilities: The New Rules of Corporate Strategy 

    Corporate Strategy: The Quest for Parenting Advantage 

    About the Contributors 

    Index
  • 内容简介:
    Forreaderswhoneedtostayup-to-dateonthenewrulesandevolvingideasthatareshapingtoday'scorporatestrategies,thisreferenceisessential.TheHarvardBusinessReviewPaperbackSeriesisdesignedtobringtoday'smanagersandprofessionalsthefundamentalinformationtheyneedtostaycompetitiveinafast-movingworld.HerearethelandmarkideasthathaveestablishedtheHarvardBusinessReviewasrequiredreadingforambitiousbusinesspeopleinorganizationsaroundtheglobe.Articlesinclude:CreatingCorporateAdvantagebyDavidJ.CollisandCynthiaA.Montgomery;CompetingonResources:Strategyinthe1990sbyDavidJ.CollisandCynthiaA.Montgomery;DesperatelySeekingSynergybyMichaelGooldandAndrewCampbell;TheEndofCorporateImperialismbyC.K.PrahaladandKennethLieberthal;BeyondGreening:StrategiesforaSustainableWorldbyStuartL.HartandJeffreyF.Rayport;WhyFocusedStrategiesMaybeWrongforEmergingMarketsbyTarunKhannaandKrishnaG.Palepu;CompetingonCapabilities:TheNewRulesofCorporateStrategybyGeorgeStalk,Jr.,PhilipEvans,andLawrenceE.Shulman;andCorporateStrategy:TheQuestforParentingAdvantagebyAndrewCampbell,MichaelGoold,andMarcusAlexander.
  • 作者简介:
    Since1984,HarvardBusinessSchoolPresshasbeendedicatedtopublishingthemostcontemporarymanagementthinking,writtenbyauthorsandpractitionerswhoareleadingtheway.Whetherreadersareseekingbig-picturestrategicthinkingortacticalproblemsolving,adviceinmanagingglobalcorporationsorfordevelopingpersonalcareers,HBSPresshelpsfuelthefireofinnovativethought.HBSPresshasearnedareputationasthespringboardofthoughtforbothestablishedandemergingbusinessleaders.
  • 目录:
    Creating Corporate Advantage 

    Competing on Resources: Strategy in the 1990s 

    Desperately Seeking Synergy 

    The End of Corporate Imperialism 

    Beyond Greening: Strategies for a Sustainable World 

    Why Focused Strategies May Be Wrong for Emerging Markets 

    Competing on Capabilities: The New Rules of Corporate Strategy 

    Corporate Strategy: The Quest for Parenting Advantage 

    About the Contributors 

    Index
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